Market for Condoms
There is a global market out there for condoms. Each country has its own condom brands and many countries rely on the imported brands of condom. Condoms are targeted towards those who want to have a safe sex experience.
Like every other European country, Belgian population has a deep concern about having a safe sex. They do not want to plunge in the Sexually Transmitted Diseases (STD’s) or to end up being a patient of HIV/AIDS. With this increased concern, there has been an increase in the condom market. There has been an increased awareness amongst the Belgians regarding the use of condoms to have a safe sex. Not only the locales but also the immigrants are exposed to STD’s and HIV. Awareness about condom use is also created amongst these people who are not so aware about it before (PARKER, P. M. 2006; FOX, M. P. 2000; COLLIER, A. 2007)
Belgium is a very liberal country. It is the 2nd country in the world to legalize the same-sex marriages. It has given equal rights to the lesbians, gays and bisexuals. The use of condoms in Belgium is very common. Currently, in the year 2011, it has a total population of 10,431,477 (Population Labs 2011) 66.3% of the Belgian population comprises of males and females who lay within the age bracket of 15 years to 65 years. The sex ratio of 1.02 suggests that there are more males in the population than the females who lay within the age bracket of 15-65 years. And it is under this age bracket where the target market of “WITH” lies. There are a huge number of gays and lesbians living in Belgium. ...