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Research Proposal example - New Demands for Beer: Feral Brewery in Australia

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Undergraduate
Research Proposal
Marketing
Pages 20 (5020 words)
This report will examine the current status with breweries in Australia while defining a strategy that is required for the Feral Brewery to continue moving forward with the specialized and high quality beers that are currently a part of the market. …

Extract of sample

The intention of this study is Feral Brewing Company. It is recognized as one of the areas for beer that is interested in offering high quality beer that is identified by the Australian region and styles. The beer began by two friends creating a stronger taste with beers while creating recipes based on the craft of the beer. Today, the beer is continuing to expand throughout the Australian region with a variety of beers that are brewed. This includes over 12 tastes of beer offered by the brewing company and versions that have been upgraded from the past. The brewery combines the variety of beers with a brewery location for individuals to enjoy their drinking experience. The brewery restaurant offers events, such as Sunday fun day and the Oztober Fest. They have further expanded their market with products and merchandise about the Feral Brewing Company combined with outlets which offer the same beer as the company. The vision of the Feral Brewing Company is to provide high quality beer that has a taste which differs through the hand – crafted recipes used. The brewery has created a taste of beer that is not offered in other locations and which is based on the Australian market that has a specific taste for the beers offered. The mission statement of the company is to provide high quality beer and an experience with the brewery that creates the necessary memories. The corporate goals combine with this by offering world class beers, award winning tastes and to cater to those interested in having a complete experience with the beer. ...
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