Business Analysis Plan (BAP)

Business Analysis Plan (BAP) Assignment example
Masters
Assignment
Marketing
Pages 15 (3765 words)
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Business Analysis Plan [Name] [Course Title] [University] [Instructor Name] [Date] The following paper consists of the business analysis of the telecommunication company named ‘Singapore Telecommunications Limited’ and it is commonly known as ‘SingTel’…

Introduction

It would also include the analysis of the financial information of the company, i.e. the financial facts and figures and financial ratios that indicate the performance of the company. COMPANY OVERVIEW SingTel is one of the leading communications group in Asia. The company provides a number of services including; mobile, internet, data, info-communications technology, pay TV and satellite TV. With regard to market capitalization, SingTel is the largest listed company on the Singapore Exchange. The company has developed and implemented upon its strategy of investing outside its home market, thus the company wholly acquired the Australian telecommunications company Optus. The company also owns a significant shareholding in Bharti Airtel, the largest telecommunications company in India. The company conducts its operations in a number of other countries and it is also listed on Australian Securities Exchange after the acquisition of Optus, the second largest provider of communications services in Australia. Apart from that, the company is also a long-term strategic investor in regional mobile operators in Indonesia, Thailand, Pakistan, India, the Philippines and Bangladesh. ...
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