Advertising in context - Essay Example

Only on StudentShare

Extract of sample
Advertising in context

Advertising is very important for every kind of business.Every businessman is constantly looking for the new advantageous ways to attract new customers and get more profit with low expenses.In the modern world information technologies offer new opportunities and new kinds of advertising. According to recent researches, ‘online advertising to consumer time ratio is circa 50%’, which is quite significant amount and thus, implies great advertising possibilities hidden in internet marketing (Walters, 2009). This point of view was confirmed with general opinion expressed in BBC News in 2006 that print and TV media are not able to meet current marketing needs, which could be satisfied with online resources. It can be explained by low cost of internet advertising and by the fact that now when people spend much time in the internet, internet advertising can be used not only for internet business but for any kind of business (Walters J., 2009). Origin of internet advertising It is commonly accepted that history of internet advertising originated in far away 1991, when CERN presented their brainchild – World Wide Web in Switzerland (Abbate, 1999). Firstly, internet was exploited by grass roots around 1994, when such companies as AT&T, MCI, Sprint, and Volvo asked HotWired to develop online ads for their sites (Singel, 2010). However the practice was not very popular because online connection was pretty slow, internet resources were not developed, which caused serious inconveniences. ...
Download paper

Summary

Advertising is very important for every kind of business.Every businessman is constantly looking for the new advantageous ways to attract new customers and get more profit with low expenses.In the modern world information technologies offer new opportunities and new kinds of advertising…
Author : kbeatty

Related Essays

CULTURAL DIMENSIONS IN ADVERTISING
The products need to encompass global values to attract customers from pluralistic society. The paper therefore, would use global theme. It would evaluate three advertisements based on the broader context of global values and analyze the changing perception of the people vis-a-vis impact of socio-cultural paradigms on the perceived value of the product. Description and semiotic analysis of Advertisements 1. Axe products Currently Axe products from Unilever, especially men’s deodorants are one of the most popular brands of men’s grooming. The products have established excellent track...
8 pages (2008 words) Essay
Management in context
The Impact of E-Business on Pizza Hut The significant impact of the fast pace in technological development is seen in the way contemporary organizations operate and manage their business. Some business enterprises need to redesign their policies, systems and procedures to adapt to the demands of the times. The onset of the internet paved the way for changes in strategies in the marketing mix of companies in order to sustain the future requirements of the organization given their resources and competitive advantages. The proliferation of e-business, for example, required organizations to adjust...
8 pages (2008 words) Essay
Advertising and Branding .
In Britain, the opposition of advertisements to the law has been related to their negative effects on health; in this context, advertisements that promote tobacco or unhealthy eating habits have been set under investigation (Lancaster and Lancaster 2003, Harrison and Cantor 1997, in Hargrave and Livingstone 215, 216). The process through which the content of advertisements in Britain is checked is clearly described in the relevant laws – including the rules of the Advertising Standards Authority, the authority that holds the responsibility for the alignment of advertisements with the law. It...
5 pages (1255 words) Essay
McDonald's Advertising Campaign
The current Mcdonald’s advertising campaign is referred to as the ‘I’m lovin’ it’ campaign. This campaign extends to international borders and has been implemented in virtually every advertising medium available within the contemporary media climate. While many might have expected this advertising campaign to be developed by an American firm, in actuality it was constructed by an advertising agency located in Unterhaching, Germany referred to as DDB Worldwide Communications Group, Inc. Rather than debuting the campaign in the United States, the ‘I’m lovin’ it’ campaign was...
4 pages (1004 words) Term Paper
Winston's advertising
Advertisements involve a number of techniques to attract consumers. Some advertisers focus on a particular age group and design the advertisement on their perception about what the people of that age group would like to see (Haase, 1931 pp 67-80). On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups. Some also target the customers using a cultural diversification approach and target people belonging to a particular culture. There is a wide range of techniques which are used...
6 pages (1506 words) Term Paper
Management in context
The simulation game required framing the marketing, financial as well as human resource strategies for the organization or the new venture. The simulation game involved actual applicability of the business strategies that also involved financial implication for each of the decisions. The simulation game also involved running promotional activities including cost and benefit analysis. The game also showed financial results for each of the strategies that also included profit and loss figures indicating the implications of the strategies on the financial health of the company. The business...
6 pages (1506 words) Essay
Subvertising and advertising culture
Subvertising is a blend of two words “subvert” and “advertising”.It is about making spoofs or parodies of corporate and political advertisements,so as to make a statement. Subverts take the form of a new image of an existing image or icon generally, in a satirical manner. It is also a meme hack and a part of social hacking or culture jamming (Posner 1982). It mimics the look and feel of the targeted ad and the viewers suddenly realize they have been duped. Their primary goal is to damage political candidates and campaigns, corporations and other targets. Subverts create cognitive...
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!