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Marketing plan for rent a runway - Essay Example
Author : elfriedaboehm
Pages 14 (3514 words)
Marketing Plan for Rent a Runway Executive Summary The ability to reach new markets with fashion is an objective which is strongly considered for a variety of corporations. Looking at new ways to create the proper fashion statement and linking to fast fashion is one of the alternatives that are combined with this…
This report will analyze the strengths of this company in creating the right options for marketing while offering new ways and initiatives which the company can use to continue to expand the product line and interest in the runway. Business Mission The basis of Rent a Runway is to assist individuals who like high fashion but are on a budget or only need a fashion item for one occasion. The objective is to offer individual options from professional stylists while assisting with fashion forward looks for any occasion. The mission is based on women being able to look their best at any occasion while providing fashion forward advice and alternatives to assist with the best looks for any occasion. The team has expanded to designers and professionals that are able to assist in creating the perfect outfits for women and men that are preparing for any occasion (Rent the Runway, 2011). External Marketing Audit: Market Competition The fashion items that are offered through the Internet are continuing to grow and bring attention to the runway items of the season. The main competition is coming from emerging fashion stores that are able to offer luxury and brand name items at a lower price. These are combined with wholesale stores that offer even more opportunities for those looking at different fashions and designs. ...
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