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Information and knowledge management for managers - Term Paper Example

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Information and knowledge management for managers

Goals and Objectives The organization aims to provide high quality solutions at the most cost effective prices for its clients, so that it establishes a distinct image in the market. Type and Range of Products Initially, Web Windows specialized in print advertising and radio advertising, but now, it has diversified into online advertising also. Web Windows specializes in display as well as social media. Knowledge Management Vision The clients have the option to choose for advertising in specific sectors such as radio, social media or display or decide for a combination of marketing mix to reach their advertising goals. At present, there are several clients who opt for an advertising mix that spans across various mediums and there are some other clients who are keen on focusing on one particular avenue. Each of the client accounts are assigned to an account management team who work very closely with the clients are deliver what they require. This team consists of various experts in different avenues such as print advertising expert and online advertising experts. The team also has industry analysts who played a key role in providing market and industry inputs to the team. Apart from advertising experts, each account management team also has Client relationship managers who deal directly with the clients and serve as point of contacts. Therefore, it is clear that the organization operates at multiple levels because numerous roles and experts have to come together to meet a common goal. The knowledge is highly tacit in nature because of the dynamic set up of the advertising industry. With attrition as well as internal transfers, effective knowledge transfer, including transfer of tacit knowledge becomes really important. [THIS PARA...
Across industry, the level of competition has become very high during the past decade. This has increased the importance of effective knowledge sharing and knowledge transfer. As organizations have moved ahead to bring about a system that is effective, they have unearthed some processes that are barriers from being knowledge management effective (McDermott and O'Dell, 2001). These factors are mostly unique to particular organizations, but some of the most common factors are inadequacy of organizational structures, cultures that do not encourage information sharing, denominational segregation, lack of proper framework and so on (Riege, 2005). Additionally, it is also important to consider whether employees are motivated enough to share the information or not (Groff and Jones, 2003).  There are different schools of thought that center around knowledge transfer. The techno-centric school of thought primarily focuses on how knowledge related to technology is transferred where as the organizational school of thought focuses more on how an entire organization can adapt to knowledge transfer (Hislop, 2003). Ecological school of thought has a high focus on understanding how people interact, and how knowledge transfer is in fact a complex adaptive system (Jashapara, 2003).The concept of knowledge transfer or information management itself is not very new in many organizations. In most instances, this information transfer happens only in cases of explicit knowledge. For example, an employee passing. ...Show more

Summary

The scope of this paper “Information and knowledge management for managers” would cover understanding the barriers in knowledge sharing in account management teams as well as between the sales team and the account management teams.

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