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Marketing Plan on owning a Pet Store. - Research Paper Example
Pages 18 (4518 words)
Marketing Plan on owning a Pet Store Contents Organizational Overview 5 Name of the Organization 5 Mission statement 5 Geographic location 6 Product Mix 6 Description of New Product 6 SWOT Analysis 7 Strength 7 Weakness 7 Opportunities 7 Threats 7 Marketing Research 8 A…
ference 23 Organizational Overview Name of the Organization Organizational name is referred to as non personal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal in opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store. The pet industry is one of the growing sectors in the US. According to a survey conducted by American Pet Product Association, in 2010-2011 around 62% of the US households own a pet. Mission statement The mission statement of the company would be to present the buyers with a wide choice of top quality of pet merchandise and pet foods at the best price available. For all your pet shopping needs. Geographic location Geographic location is an important factor in setting up a business. ...
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