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Marketing Management Table of Contents Table of Contents 2 Part 1: Research Background 3 Coca Cola in Present 3 Evolution of Coca Cola Company 4 Target market 4 Competition positioned 5 Part 2: Application 5 Media Outlet and Celebrity 5 Other famous celebrity 5 Competition 6 Part 2 6 Prefer buying from websites 6 Bricks and Mortar establishment preferable 7 Online shopping and bricks and mortar 7 Reference 8 Part 1: Research Background Brand is a promise of satisfaction.
The brand has featured some famous personalities for promoting its brand. Coca Cola in Present Coca cola is the world’s largest manufacturer, distributer and marketer of non alcoholic beverages, which has its operation in more than 200 countries. It has introduced new variants to its category such as diet, vanilla and cherry coke. In the year 2002, the company launched new variant c2, which is a low carbohydrate cola, and an energy drink named Full Throttle. The following year, 2003, Coca Cola Company introduced coca cola lime, coca cola zero which was regarded as a low calorie beverage. The company also added a sugar free version of Full Throttle. In the year 2006, the company again introduced new product line which included regular and diet version of Black Cherry Vanilla Coke, energy sodas; Tom Standage, a social historian introduced Coca Cola as among the six beverages which have shaped the world. He was signed as an international symbol of freedom during the cold war in US. In 2007, the company had acquired Glaceau, which is a beverage company which produces flavored and vitamin water (Giebelhaus, 2008). The company has established a brand that is well renowned globally. ...
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