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Marketing Plan of Skyvision Airlines - Research Paper Example
Skyvision Airlines is a US based company that deals with domestic as well as international aircraft services and it presently operates low-fare discount carriers. The company is headquartered at New York and it has several subsidiaries across the country including California and Las Vegas. …
As part of business expansion, the Skyvision Airline is planning to enter full service airline operations. As the company is a key player in the industry, it has wider access to a range of potential resources including human and finance and this capability would be assistable for the organization to deal with business expansion activities. In addition, the company has an expert team of aircraft technicians and engineers, and therefore designing full service airlines may not be a difficult task for the firm. The Skyvision Airlines offers additional services including rent a car, hotel accommodation, and other amenities that can be booked online through the company’s website.
Executive summary of marketing plan
As the company focuses on a full service airline, high income groups would be the main target segments since low and middle class people may depend on low-fare discount carriers. The company will target customers on the basis of their tastes and specifications. Big players in the US airlines industry including Southwest Airlines and JetBlue Airlines are identified to be the potential competitors to Skyvision Airlines. In addition, the increased pressures from lower cost competitors may also raise serious threats to the company. While analyzing the services offered by the company, it seems that the firm has a range of potential advantages over its competitors. Like the most full service airlines, the Skyvision Airlines also operates aircrafts with cabins that have different three classes of services. The company management has budgeted one billion for this service plan implementation. However, the management is willing to raise additional finance if it becomes necessary. ...