Marketing Plan of Skyvision Airlines

Marketing Plan of Skyvision Airlines Research Paper example
Masters
Research Paper
Marketing
Pages 8 (2008 words)
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Skyvision Airlines: Marketing Plan (Name) (Tutor’s Name) (Date) Skyvision Airlines: Marketing Plan Company Overview Skyvision Airlines is a US based company that deals with domestic as well as international aircraft services and it presently operates low-fare discount carriers…

Introduction

As part of business expansion, the Skyvision Airline is planning to enter full service airline operations. As the company is a key player in the industry, it has wider access to a range of potential resources including human and finance and this capability would be assistable for the organization to deal with business expansion activities. In addition, the company has an expert team of aircraft technicians and engineers, and therefore designing full service airlines may not be a difficult task for the firm. The Skyvision Airlines offers additional services including rent a car, hotel accommodation, and other amenities that can be booked online through the company’s website. Executive summary of marketing plan As the company focuses on a full service airline, high income groups would be the main target segments since low and middle class people may depend on low-fare discount carriers. The company will target customers on the basis of their tastes and specifications. Big players in the US airlines industry including Southwest Airlines and JetBlue Airlines are identified to be the potential competitors to Skyvision Airlines. In addition, the increased pressures from lower cost competitors may also raise serious threats to the company. ...
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