Firstly, the entry mode choice of Blackmore Company to entry Vietnam market will be introduced through the joint venture with local organisation as Traphaco which is seen as the big income of selling the vitamins and nutrition products in Hanoi capital of Vietnam.
Secondly, SWOT analysis will be coming with the overview of Blackmore’s product based on its brand, quality, technique, product design in order to predict the potential opportunities in Vietnam market.
Moreover, analysing Blackmore’ competitors is showed up including: foreign company as Sanofi Aventis of France and Novartis of Switzerland, the local company as Pharbaco of Hanoi and Pharma of Hochiminh city.
Furthermore, the company and marketing objectives will be introduced such as providing and contribution the best Australian nutritional product’s quality to Vietnam, creating the brand equity, gaining over 10% of market share in 3 years and standing on top ten biggest suppliers in the nutrition product with vitamins and supplements in medical industry.
Next part coming is generic marketing strategies which is focused on branding.
In additional, the market segmentation and market positioning will be provided. These task are considered to target consumers such as young, medium and high income class combined with the positioning of product of high quality and price.
Finally, this report will be focused on strategies of promotion and product. ...