The Pricing Strategies and Programs of Etisalat - Essay Example

Only on StudentShare

Extract of sample
The Pricing Strategies and Programs of Etisalat

In 1983, the company changed its ownership structure when the United Arab Emirates government took over a 60 percent share of the company, giving it majority ownership, with the other 40 percent of stock offered to the public. Today, this company operates under the brand Etisalat.
The firm is a diverse multinational company that operates in 18 countries throughout the Middle East, Africa, The United States, and Africa (etisalat.ae, 1). Etisalat services over 100 million customers in these countries and has achieved annual net revenues of AED 30.83 billion in 2009 (etisalat.ae, 1). The company is a major telecommunications provider to the private citizen and to corporate entities, with mobile services, voice and data services over satellite and fixed-lines. The business also is involved in providing managerial and technical training support services to enterprises as well as SIM card manufacturing, voice and data transit services, and even telecommunications in submarines (etisalat.ae, 1). The business is a major broadband hub for Middle East businesses and consumers with a very broad trans-national network. It provides also roaming and data services for corporate entities. In addition, Etisalat provides iPhone services and Blackberry services exclusive to these products. ...Show more

Summary

Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited. …
Author : tyler28
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Pricing Strategies and Programs of Etisalat"
with a personal 20% discount.
Grab the best paper

Related Essays

Pricing strategies of Amazon
In these, decision-making and the formulation of feasible business strategies holds more in terms of success than most other factors considered in business. Proper decision-making that results in viable strategies should consider certain factors, and this includes gauging the market trends, consumer preferences as well as analyzing the strategies that competitors have laid out (Smith 2011, p.
12 pages (3000 words) Essay
Four P's Product: Promotional and Pricing Strategies
As of 2011, KFC has its presence in more than 110 countries all over the world, most of which are franchised business (Lamb, Hair & McDaniel, 2011). This paper is an attempt to explore the marketing mix that is product, price, place, and promotion strategies used by KFC.
6 pages (1500 words) Term Paper
Southwest Airlines Program Formulation and Implementation just on Pricing and Product Strategies
According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US, and has gradually extended its profits well beyond anyone’s expectations (Smith 2011).
4 pages (1000 words) Research Paper
Brand analysis
Competitor selling for 20 bucks whereas LT sells for $100. Labor intensive manufacturing Only tools solution whereas competitors provide solution to other personal and home requirements. Set designed tool kit does not facilitate customized solution kit. OPPORTUNITIES THREATS Robotic manufacturing to cut cost.
3 pages (750 words) Essay
Pricing
Pricing is even more important when introducing cutting edge technology or products. This paper discusses the most appropriate pricing option available for Whirlpool. As the product manager for Whirlpool’s line of washing machines, skimming would be the best pricing method to choose when pricing the new washing machine’s price.
3 pages (750 words) Research Paper
Marketing
Some of the key concepts that I have learnt from reading and studying of financial services marketing are as follows; Financial Services Before studying about the financial services marketing, I had a perception that financial institutions are just limited to banks and insurance companies.
8 pages (2000 words) Essay
Product Development and Pricing Strategies
Marketing is the process of developing and implementing the idea of pricing, promotion and distribution of products and services such that they create exchanges that generates satisfaction in the objective of the organization and individual (Ferrell and Hartline, 2010).
11 pages (2750 words) Assignment
Pricing Strategy
Moreover, it influences other elements of marketing mix like features of products, decisions channels and brand promotion. The discussion will outline how to determine pricing strategy, what drives the strategy and how pricing strategy influence product equity Discussion While there is no chosen criterion of determining pricing strategy, some sequence steps are commonly used in new products pricing strategy.
5 pages (1250 words) Research Paper
Pricing Strategies of Tiger Airways.
Tiger Airways was incorporated in 2003 and started its full operations in 2005. It operates flights in more than eight countries and its flights ply more than nineteen destinations (Chitty, 2011). Tiger Airways is actually made up of a group of airlines that are largely specialize in passenger transportation.
8 pages (2000 words) Research Paper
A Strategic Marketing Assignment on Etisalat
The telecom industry of the Middle Eastern countries has seen a continuous growth. A forecast by Informa Telecoms and Media shows that the year 2009 will continue to see a constant growth, with almost 28.68 million net inclusions into the mobile market this year. The market is very wide and has as many as almost 250 million mobile subscribers.
18 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT