StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Dinner is the Sky: Launch in Pakistan

Dinner is the Sky: Launch in Pakistan Essay example
Pages 10 (2510 words)
Download 0
Dinner in the Sky: Launch in Pakistan [Name [IDs [Date [Course Number / Prof Dinner in the Sky 1 Executive Summary Dinner in the Sky is a restaurant which is propelled in the sky with the help of industrial cables suspended through cranes. The franchise is primarily located in Guildford UK and has presence in various countries…

Extract of sample

The unique idea of having one’s meal in the sky will be the Unique Selling Proposition of the brand of Dinner in the Sky. The restaurant would take the customers from the ordinary to the extraordinary, where ordinary meals would be made into a thrilling experience which will leave a lasting impression on the customers. Besides serving good quality food and providing a one of its kind experience, Dinner in the Sky would also ensure the safety of its customers as the company puts its customers’ safety and security before itself. A crane will be used to lift up the setup of the restaurant (which will consist of the crew, furniture, 22 to 350 diners along with other necessary equipment about 180 ft above the ground. Depending on the demands of the customer, Dinner in the Sky will also build an independent "flying stage" which will propel a piano and musicians for the guests so that, they can enjoy live entertainment as they eat aloft. The structure of the eatery will be portable and will need a space of almost 1500 sq.ft, hence can be held anywhere (sea side, public place, historical sites and fields etc), (, 2010). The mission of the restaurant, besides providing good quality food matched with a whole new experience, is to have well-organized and friendly services to maximize customer satisfaction (Mills et al, 2003). ...
Download paper
Not exactly what you need?

Related papers

Global marketing strategy and product launch
Besides providing an opportunity to the people to go beyond the ordinary, Dinner in the Sky’s mission is to provide a perfect environment to the customers with friendly services and utmost satisfaction (Mills et al, 2003). The restaurant marks its presence in more than 15 countries (, 2012). The focus and the gist of this report would be to present the opportunity which the…
14 pages (3514 words)
Dinner in the Sky. Export in Pakistan from the UK
Dinner in the Sky currently operates in about more than 15 countries (, 2010). This report presents an opportunity to launch the service in Pakistan which appears to be a lucrative market. Pakistan is a growing economy as it will be shown through facts and figures mentioned in the report. The 12 C Framework on international business is also analyzed briefly for brevity purposes.…
11 pages (2761 words)
Marketing Plan - Product launch strategy
Keeping this in view, ENTOUCH telecom has decided to launch electronic online store. This will help the company in the process of attracting and retaining more customers, which in turn will result in increasing the total profits and market share of the company. Background and Relevant Issues: Telecommunication industry is one of the growing industries all over the globe. It has become one of the…
9 pages (2259 words)
Export in Pakistan from the UK
By transferring knowledge and gaining perspective a company can strengthen its position as an international firm and increase its competitive advantage all over the globe (Czinkota and Ronkainen, 2007 p 21-23). The process of development, executing the commencement, pricing, promotion and distribution of ideas, goods and services all over the globe, anywhere in the world, to create exchanges that…
13 pages (3263 words)
Product Launch
American Goods Wholesale Club (AGW) is a service provider and also carries actual products. Our company will tap into the market of patriotic American consumers whiles promoting products that already exist for both local consumption and export. AGW Club will provide a platform for manufacturers to display and promote their products while servicing its members with their needs. Manufacturers…
4 pages (1004 words)
The Market Plan for Blue Sky Clothing
Since three years the company is operating in market place. The organization wants to inspire consumers to engage in outdoor shopping and enjoy with friend and family while doing so. Moreover, they endeavor to design events for healthy natural environment. The organization is currently depending upon the retailers situated in California, the Northwest, Northern New England, and few states in the…
Product Launch Plan
Nonetheless, the target consumers are middle class groups, who are highly involved in the media-saturated world attributable to things like advertisements, internet and mobile phone. Company SWOTT analysis Strengths The company is located in Italy, which is a company that is associated with a tradition of pioneering production of wine. In fact, this is a tradition that would enable the company to…
3 pages (753 words)