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Running Head: MARKETING Marketing [The name of the writer will appear here] [The name of the institution will appear here] [The name of the Professor] [Course] Executive Summary L’Oreal is one of the most global recognized cosmetics companies that operates in more than 100 countries.
This plan deals with developing an online presence for Generation Y to create different marketing plans for the different brands within L’Oreal. Table of Contents Page No. 1. Introduction …….. 3 2. Issue Problem …….. 4 3. Analysis and Application …….. 8 a. Australian Culture …….. 9 b. Gender Role in Australia …….. 9 c. Social Classes in Australia …….. 10 d. Core Australian Values …….. 11 e. Target Market …….. 11 4. Application …….. 13 5. Recommendations …….. 14 6. References …….. 16 Introduction L’Oreal is one of the largest Cosmetics and Beauty Products Company and offers a big range of hair and beauty products with 23 global brands. With headquarters located in the world fashion capital of Paris, L’Oreal enjoys a strong global presence in more than a hundred countries (L’Oreal, 2011). L’Oreal has made a division within its product according to their target market that is consumer products, luxury products, professional products and active cosmetics. These product ranges cater to different kinds of consumers depending on their specific needs. ...
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