The paper talks about WoW as the world’s most popular Digital Video Essentials (DVE) in history. WoW is a massive multiplayer online role-play (MMORPG) game which debuted in 2004 and currently “dominates the MMORPG market”. The game’s success is attributed to creative marketing communications techniques that have constructed a virtual world with real world subscribers with an annual recruitment and retention of rate of approximately 11 million users. In 2010, WoW had 12 million subscribers. However, by September 2011, that number dropped to 10.3 million having previously dropped to 11.1 million in June 2010. Despite the decline in subscription rates, WoW remains the world’s most popular subscription game. Blizzard Entertainment, WoW’s owner claims that it expected subscription declines as some of its more sophisticated and long-term subscribers had exhausted the current game. It is estimated that new expansions would eventually lure subscribers back. WoW has experienced subscription declines in the past. This experience has taught Blizzard Entertainment that subscribers will typically only subscribe to one game at a time. As a result, they will leave WoW to try new games, but will eventually return to WoW. For the present, WoW’s main competitors are Arkham City, Skyrim, Battlefield 3 and Modern Warfare 3. Despite the competition, WoW owns a 62% share of the DVE market history. Rabowsky provides some insight into why WoW’s experienced significant success since its inception. According to Rabowsky (2010), MMORPG’s bring together massive “multiplayer experience” and have significant “economic potential”. ...Show more
The research answers such question: What are the challenges and opportunities for virtual world marketing? It investigated by conducting a case study of the virtual world and conventional marketing strategies of WoW. The paper examines and compare the marketing strategies of WoW’s main competitors. …
The emergence of online identities is not a completely new concept. People have been creating public identities with the purpose of achieving goals throughout human existence (Wallen 1998, p. 52). However, the nature of the online persona is somewhat unique in that it is done with the intention of representing an ‘otherness’.
With increasing global competition, emphasis on organic food choices, smarter and healthier eating habits, the fast food industry is undergoing a major turning point. Gone are the days when people would blindly allow their children to eat all the burgers, fries and Coke they wanted, with no thought or care to how this foodstuff would affect their lives.
The paper operates mainly based on research questions which can be stated as follows: What are the important reasons for social media integration with CRM? How has the social media revolution affected CRM? What do customers want in the age of social media and what is possible for business to satisfy customers? How can firms benefit from customer engagement with social media?
Knowledge is in the end based on acknowledgement- Ludwig Wittgenstein
In every endeavor and initiative, sources and resources play an important and crucial role. Every action starts with a thought and creates value with the support, cooperation and coordination of many.
Mega events like the FIFA World Cup have serious effects on the economy of the host countries. Proper Scrutiny of the effects could reveal a handsome growth of the country’s economy as an impact of the World Cup and other similar international events.
Chapter Two: Literature Review Introduction This literature review will examine the concepts of identity and stress as they relate to World of Warcraft play. This literature can help in framing the topic through understanding the identity and the ways in which it is formed so that real world identity creation can be reflected in an understanding of a virtual world identity and vice versa.
Since the inflation rate had been enormously rising after the global financial crisis during the year 2008, several governments of the Asian countries have initiated various remedial steps. However, the steps cannot, at once, eradicate inflation; rather they are aimed towards minimisation of the adverse impacts of inflation upon the growth of economy to a definite extent.
The Article of Jeremy Keenan Discussion Jeremy Keenan in the article “Demystifying Africa’s Security” argues on the role of United States in reducing the internal tension caused by ethnic and communal riots in Africa through the use of military power.
The result and discussion of the study indicated that there are five social platforms actively used and popular among fashion consumers in Nigeria. These social media tools included: Facebook, Twitter, Youtube, Pininterest, and Instagram. According to the survey results, an average age of the respondents was in the range between 22-24 years old, with a prevailing number of females (82%).
Observers of Wall Street might say that there is a vast amount of fraud and an exorbitant amount of abuse on Wall Street. They might also say that the big Wall Street players have an attitude of ‘who makes (or controls) the most money, is king of the mountain’, and they would probably be correct in regard to all these things, at least partially.
38 pages (9500 words)Dissertation
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