StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Case Study example - Schwinn bicycles

Only on StudentShare
Undergraduate
Case Study
Marketing
Pages 4 (1004 words)
The present study analyzes the case of Schwinn Bicycles with regards to its turnaround strategy. The findings of this research will provide insight of the reasons for the decline of the company and the positioning issues of the brand and the product. …

Extract of sample

This research aims to evaluate and present the main strength of the company that lies in its large number of association with the industry segment. The company’s association with the industry dates back to more than a hundred years. Schwinn bicycles was once the market leader in the industry and has a an easy brand recall by the customers. The expertise of manufacturing and other operational aspects also constitute some of the other strngths of the company. A team of deidcated huamn resource base as well as a number of manufacturing units also serve as potential strngths of the company. The major areas of weakness of the company lies in its considerbly degrading market share and its outdated product line that finds very few takers in the market. In addition to this the issue lies with the poor positioning of the company as the customers find the brand and its products outdated and old fashioned that does not meet the expectations of the prospective sutomer segments. The internal organizational aspects like HR policy and the aspect of sourcing some of the products from Asian nations has also put questions over the aulity aspect of the company’s products. One of the possible alternatives before Schwinn bicycles is a repositioning strategy. Repositioning involves changing the perception about a product or a brand in the minds of the target market audience. The repositioning strategy would involve focusing on innovation and needs of the customers and successfully communicating this change so as to change the perception of the brand and its product in the minds of the target market audience. ...
Download paper
Not exactly what you need?

Related papers

Case Study on Apple
“Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. With the latest generated success from non-PC products, Jobs, currently the CEO is faced with the dilemma of evaluating Apple’s current performance in view of future prospects. The question that is to be responded to is: Was Apple’s recent…
9 pages (2259 words)
Insurance Case Study
A further analysis in the case study reveals that Mr. Farid does not deny the answers he gave. He had stated he is the Manager and added that his work entailed inspection of construction sites and training of workers. With this information, the insurer still went ahead to insure him under non-manual work. A look at his medical health reveals a heart disorder which puts Mr. Farid at more risky…
4 pages (1004 words)
Trek Bicycles Paper
We believe in a better world (TrekBikes, 2012). Trek Bicycles’ vision is to make the world a better place by using bicycles as a tool. Bicycles are the most efficient form of human transportation. Trek Bicycles’ vision is to contribute to making a world a better place as use of cycles will help to combat climate change, help people to be fitter, reduces traffic congestion, and has many more…
4 pages (1004 words)
BMWi Case Study
It uses cutting-edge material, custom built architectures with future production technologies (Case study: BMWi, 2011). The brand presence is global and has a niche market with dealers representing almost every corner of the world. The company has a loyal database of customers and it also expects an older segment (53 years old) to constitute the majority (84 percent) of their new customers (for…
6 pages (1506 words)
B2B marketing case study
It should be noted that introduction of new competitors in the market often change the market in different ways. In this case, some Chinese firms, that developers and manufacturers the same equipment as PVT have recently entered the same business and market as PVT. It is claimed that the quality and performance of their equipment are of inferior quality and performance; however, the cost…
4 pages (1004 words)
Case Study
generic fluoxetine, etc.) (1). To prevent other pharmaceutical companies from grabbing a large portion of Eli Lilly’s market shares in the selling of antidepressant drugs, Eli Lilly and company is considering the need to replace Prozac with its successor. Eventually, the successor of Prozac is expected to be launched at least 18 months prior to the date wherein Prozac’s patent right would…
7 pages (1757 words)
Case study
That was the time when she realized that this bag can be popular product for people who loves innovative designing articles like cloths, umbrella, handbags, wallet, makeup bags, lamp shades etc. Clare, mother of Calypso also helped her with the business. Her first year turnover was ?180 000 and she became the London Business person of the year at the age of 22 (Burns, 2011). Calypso and her mother…
8 pages (2008 words)