The main difference between international marketing and domestic marketing - Essay Example

Only on StudentShare

Extract of sample
The main difference between international marketing and domestic marketing

With an essential objective of de-risking, it is proposed to focus particularly on countries like Brazil, South Africa and India where the economy is booming and also sectors like Insurance, Information Technology (IT) and Information Technology Enabled Services (ITES) are developing like never before.The main difference between international marketing and domestic marketing is that they differ in terms of the trading systems followed. Lot of other factors also differ in international market like economic conditions, political-legal and cultural conditions. The first and foremost factor under consideration in international markets is the trading system being followed in that particular country. The restrictions and regulations of the trade system differ in each and every country. Tariffs, quotas, exchange controls, embargoes and non-tariff trade barriers are some examples of trade system restrictions and regulations. Next importance is given to the role of economic environment. The Industrial structure and the income distribution are the two important economic factors that reflect the popularity of the market in the selected country. Industrial structure is nothing but the infrastructure development of the country and income distribution refers to how the income is distributed among the people of the country. Basic marketing strategies that are used in the domestic market may not suit the international market because of all the above mentioned differences and disparities. ...Show more

Summary

The basic objective of the proposed marketing mix is to de-risk the dependency of the tourists coming from US and Japan.It is recommended to focus on markets and also on tourists coming from other countries like India,South Africa and Brazil as industries like Insurance,Information Technology are booming in these countries.
Author : dedrick27
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The main difference between international marketing and domestic marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
12 pages (3000 words) Essay
International Marketing
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
5 pages (1250 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
Domestic vs. International Marketing
Likewise international market is the part of nation's market that represents the systems of trading securities of entities located outside the nation. Hence international marketing are the marketing activities intended to facilitate the exchange or transfer of goods between nations.
4 pages (1000 words) Essay
What effect national cultural has on the marketing strategies of business?
The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.
23 pages (5750 words) Essay
Cultural Impact on International Marketing
Countless companies from the well-to-do first world economies like the U.S.A and various European countries such as Britain, France and Germany are spreading their wings and implementing their market penetration models and strategies in foreign markets. The most remarkable trend has been notable in the quest for new global markets solicited by multinationals in especially emerging economies like Brazil, Italy, India and South Africa among a host of many others the world over.
90 pages (22500 words) Essay
International Marketing Theories
Companies like Unilever, Procter & Gamble, Gillete, Reckitt Benckieser etc. are multinationals and have brands that target enormous number of customers all over the world. While these companies use similar products to target the mass market but still they need to take care of the differences in the audience and cater the marketing mix that is product, price, promotion and planning to their individual or segmented needs.
12 pages (3000 words) Essay
The Marketing Mix
In an effort to ensure that, the Sun Chips register a remarkable percentage of sales, the company has designed a marketing mix strategy for the specific product. Worth noting, is the fact that the marketing mix for Sun Chips conforming to the company’s overall
2 pages (500 words) Research Paper
Typical Marketing strategies
Therefore, this strategy also needs the firm to monitor competitive loopholes and quickly responding to them by anticipating and using its cost benefit to dictate its competitors. Innovations and technologies are quickly taken into
3 pages (750 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT