StudentShare solutions
Triangle menu

Diageo-Marketing - Case Study Example

Not dowloaded yet

Extract of sample
Diageo-Marketing

The firm has distilleries in Europe and North America. Allied Domecq's retail operations include the Baskin-Robbins, Dunkin' Donuts, and Togo's Eateries franchises. Allied was acquired by Pernod Ricard in 2005. (Source from website: http://www.hoovers.com/allied-domecq/--ID__50001--/free-co-factsheet.xhtml)
Constellation Brands: The Company makes and distributes about 200 brands of beer, wine, and spirits in the US and the UK. Its Constellation Wines division is the global leader in wine sales, offering brands such as Almaden, Banrock Station, Hardys, Inglenook, Vendange, and Arbor Mist. Constellation also makes premium wines including Estancia, Ravenswood, and Simi. Constellation Brands imports beers such as Corona and Tsingtao, markets distilled spirits such as Fleishmann's and Barton, and produces and distributes cider, wine, and bottled water in the UK. (Source from website http://www.hoovers.com/constellation-brands/--ID__11800--/free-co-factsheet.xhtml)
Fortune Brands: The holding company is a leading US producer and distributor of distilled spirits (Jim Beam, DeKuyper, Knob Creek, Absolut) and golf equipment (Titleist, Cobra, FootJoy, Pinnacle). Bacardi, Adolph Coors, Carlsberg, Fosters, SABMiller and Pernod Ricard. It also has a diversified non-alcoholic product mix and has added former Allied Domecq brands Sauza, Courvoisier, Canadian Club, and Clos du Bois to its fold. (Source from website: http://www.hoovers.com/fortune-brands/--ID__10075--/free-co-factsheet.xhtml)

Data from website: http://www.diageo.com/NR/rdonlyres/E8BFE3FB-B7D8-461B-8E27-4D8449A1C350/0/DiageoFactSheet2006.pdf. Diageo is the leader in terms of revenues and global market share. In 2005, had a market share...
This essay describes the Diageo company, that is a very well-known brand globally and markets all over the world that includes including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. It is stated by the researcher that Diageo is the world's leading premium drinks business with an outstanding collection of alcohol beverage brands across spirits, wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, Crown Royal and Beaulieu Vineyard and Sterling Vineyards wines. The researcher then analyzes different marketing strategies that were used by the company, as well as discusses the analysis of the Diageo's competitors. This essay also provides the reader with PEST Analysis and SWOT analysis on the topic, discussing the topic of strengths and weaknesses and opportunities of the company as well as it's technological, social, political and cultural aspects. In addition, the researcher provides his own recommendations on the topic and concluds that Diageo has always been in tune with the dynamic environment and has been able to strategize accordingly. This has made it a success story and a created a place for itself in the alcoholic beverage industry which is open to numerous sensitive and volatile issues. Selective acquisitions to support brand growth, on-going innovation and customer focus strategies will continue take Diageo on the path to success. ...Show more

Summary

This essay describes the marketing of the Diageo company, that is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers in the current business conditions, that are highly competitive. …
Author : maximillianluei
Diageo-Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Diageo-Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing
The products stocked by the store include auto supplies, house-wares, motorcycles, sports equipment, TVs, radios, appliances and photographic equipments. Don Martin is strategically located at the heart of the blue-collar district where people come since they can get whatever they need for the area.
5 pages (1250 words) Case Study
Marketing
This is because of competitive businesses which are operating at a higher scale at competitive prices (Grasby 380). Additionally, the company is faced with the issue of human resource management. This is revealed by the fact that Martin is unable to find sufficient time to manage his employees because he also has suppliers to deal with.
5 pages (1250 words) Case Study
Marketing
The developer of the company is known for his ability to manage stores starting from 45 squares to several blocks. This company provides the customers with a line of different goods both of brand names and of unknown developers. The developer of the company claimed that his customers have always come back to his store in spite of a wide availability of products along the street.
5 pages (1250 words) Case Study
Commuication at Diageo
Since Diageo is a merger of two different alcoholic beverages companies, Guinness and Grand Met. Therefore it was necessary for the company to make a detailed employ communication program that makes sure that all the employees from the two different companies can come together under the brand name of Diageo.
12 pages (3000 words) Case Study
Entering the Out of Home Market
Given the rather well established competition, MagiqADS will have to find an opportunity in the industry that will tilt the balance to their favor. This advantage, I believe, can be found in the uniqueness of its advertising technology which they call 'Floorstoppers'.
2 pages (500 words) Case Study
Diageo Plc
It is located in the United Kingdom and boasts of over twenty two thousand employees situated throughout the world. Besides this, it made close to 7.5 billion in sales during the year 2007. (Wright, 2008) The Company began way backing the eighteenth Century.
8 pages (2000 words) Case Study
Marketing
The following analysis evaluates Budweiser’s current marketing strategy and competitive advantage. Place – Budweiser is available all over the world. Its distribution channel cuts across from all classes (A to D) and can also be purchased
2 pages (500 words) Case Study
Marketing
Dunkins researchers have found the two different segments that the two brands target respectively. In terms of social class, Starbucks targets a higher-income and more professional group. Dunkins on the other hand, targets the
1 pages (250 words) Case Study
Marketing
The use of the social site will facilitate the development of clarity in information sharing while encouraging the communication of specifications of the products to be shared freely with the
2 pages (500 words) Case Study
Marketing
ke an incongruent marketing mix, whereby the product and the promotion are seemingly communicating a high price and high fashion image, but the price is actually quite reasonable. This was a substantial risk, but the former positioning was not cutting it, with recent changes in
3 pages (750 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation