Diageo-Marketing - Case Study Example

Only on StudentShare

Extract of sample
Diageo-Marketing

This essay describes the Diageo company, that is a very well-known brand globally and markets all over the world that includes including Great Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India and the Caribbean. It is stated by the researcher that Diageo is the world's leading premium drinks business with an outstanding collection of alcohol beverage brands across spirits, wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, Crown Royal and Beaulieu Vineyard and Sterling Vineyards wines. The researcher then analyzes different marketing strategies that were used by the company, as well as discusses the analysis of the Diageo's competitors. This essay also provides the reader with PEST Analysis and SWOT analysis on the topic, discussing the topic of strengths and weaknesses and opportunities of the company as well as it's technological, social, political and cultural aspects. In addition, the researcher provides his own recommendations on the topic and concluds that Diageo has always been in tune with the dynamic environment and has been able to strategize accordingly. This has made it a success story and a created a place for itself in the alcoholic beverage industry which is open to numerous sensitive and volatile issues. Selective acquisitions to support brand growth, on-going innovation and customer focus strategies will continue take Diageo on the path to success. ...Show more

Summary

This essay describes the marketing of the Diageo company, that is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers in the current business conditions, that are highly competitive. …
Author : maximillianluei
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Diageo-Marketing "
with a personal 20% discount.
Grab the best paper

Related Essays

The essentials of international marketing in the context of a UK-based firm, Directa Ltd
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
19 pages (4750 words) Essay
Cooperation Between the Automobile Company Honda and the Government of Japan
The main focus of the essay is on the key development stages of the Honda corporation and on the beneficial co-operation between this corporation and the state. In the post-war years Japan gained a reputation in electronics, automobiles, power tools, and other gadgets. Honda was one of the corporations, that became a multinational organization.
11 pages (2750 words) Essay
Expansion of Diageo Paper
33). During the process of expansion, unstable exchange rates can influence Diageo largely. International trade laws, economic development, and increase in demand and input expenditure are also important factors to consider. The company have proper regulations and strong financial position to consider available expansion prospects.
10 pages (2500 words) Essay
Marketing
The role of effective marketing campaigns and use of proper marketing mix are very important in successful marketing of a product. Companies launch effective marketing campaigns and make a good use marketing communication tools to create awareness among people about the newly manufactured products and services.
6 pages (1500 words) Research Paper
Exporting and Importing for a Developing Country
The country became a sovereign state in 1994 after years of political apartheid. South Africa is segmented into nine provinces and encompasses 2,798 kilometers of coastline. South Africa borders Botswana, Zimbabwe, Namibia, Lesotho and Swaziland and is the 25th largest country across the globe in terms of area.
6 pages (1500 words) Essay
Effectiveness of Carling Marketing Campaign
Defining key problems regarding measurement advertising effectiveness will be discussed in the second section. In the later sections, the study has summarized the justification behind selection of quantitative research mode and issues such as sampling techniques and data collection procedure. Calculation of market research project cost and project time schedule has also been incorporated in the paper.
12 pages (3000 words) Coursework
Article:Spirits Soar on Flavored Liquors
This company has long been benefited in the business due to its huge brand name, global contacts and the strong position acquired in the global market. Diageo is listed under two stock exchanges, i.e. the London Stock Exchange and the New York Stock Exchange.
5 pages (1250 words) Admission/Application Essay
Johnnie Walker Marketing Strategies
Johnnie Walker is a perfect example of a commercial organization with an effective marketing department. The brand of blended whisky is the leading brand of whisky internationally. The brand accesses the global market with the company registering sales of the brand in every country in the world.
5 pages (1250 words) Essay
Jays Sporting Goods research paper
The study here tries to understand the current position of the company in the market. It evaluates the competitors like Gander Mountain and Cabela’s, present in the market with same product
5 pages (1250 words) Essay
Marketing channel essay
This is in the spirit of anti-competitive practices in Ireland in which Heineken and Diageo are aiming to prevent Whetherspoon’s from successfully exploiting Irish beer market and
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT