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Group research plan for Microsoft - Case Study Example

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College
Author : sharon18
Case Study
Marketing
Pages 2 (502 words)
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Summary

Microsoft Corporation is an American multinational computer technology corporation with 79,000 employees, having its presence in 102 countries. It develops, manufactures, licenses, and supports a wide range of software products for computing devices. It is headquartered in Redmond, Washington, USA…

Extract of sample
Group research plan for Microsoft

Microsoft Corporation was founded by Bill Gates and Paul Allen in 1975. Its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Throughout its history the company has been the target of criticism for various reasons, including monopolistic business practices-both the U.S. Justice Department and the European Commission, among others, brought Microsoft to court for antitrust violations and software bundling. Microsoft has been charged with monopolizing operating systems market, integrating internet explorer with its operating system in an attempt to eliminate competition from Netscape navigator and misusing its market powers to make anti-competitive agreements with producers of related goods. Microsoft has such a commanding share of the operating systems market that it can, in many respects, behave like a monopoly. Microsoft became one of the first software companies to create its own computer science research organization in 1991. There are now 800 researchers working in 55 areas of research with 5 labs located in Redmond, Washington; Bangalore, India; Beijing, China; Cambridge, England; and Silicon Valley, California. It is expected that a sixth lab will be opened in July 2008 in Cambridge. Microsoft researchers work in an open research environment similar to that found on university campuses, exchanging ideas and technical insights with colleagues and collaborators to advance the state of the art. Today every product Microsoft ships, is influenced by the work of Microsoft Research. ...
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