4 P in marketing - Essay Example

Only on StudentShare

Extract of sample
4 P in marketing

Brand equity is assets that are linked to a brand's name and symbol that adds to the value provided by a product or service to a firm and the customers of that firm.Those assets are generally brand awareness, loyalty, association with the brand and perceived quality value. Brand Equity is the value in the product that is carried through arising out of consumers' choice of that product. Brand image and awareness contribute to the brand equity when consumers have strong belief about that brand and become associated with it as natural and friendly users. Cauvin. blogspot With a view to restore the confidence and trust of UK investors who faced great losses during last credit crisis on account of the sub prime lending and failure of Northern Rock Bank, DREAM HOME fund will been launched in UK for the portfolio of JP Morgan.The main feature of the fund is to invest fund money in govt backed securities and real estate funds in foreign real estate trusts in emerging markets to get security, trust, and good returns. The fund will be of medium duration and enable UK investors to finance their dream homes for their young children when they grow matured. DREAM HOME Investment will position itself in the market to exhibit its strength to park their funds in good and strong portfolio to make it derive good returns with security. The required security will be possible by investments in Municipal bond, other bonds, government securities, gilds. Tax exempt instruments will be preferred. ...
Download paper


Brand equity is assets that are linked to a brand's name and symbol that adds to the value provided by a product or service to a firm and the customers of that firm.Those assets are generally brand awareness, loyalty, association with the brand and perceived quality value…
Author : celestino16

Related Essays

Marketing Strategies of P&G
When Lafley entered the scene in 2000, he stressed that the company must concentrate on what it sells well rather than build new products. However the company diversified and brought in novel brands into the market through various mergers and acquisitions. After Lafley entered the scene, P&G made the largest acquisitions ever in the year 2001 as it purchased Clairol for $5 billion. It also agreed to purchase Germany's Wella. Other companies that joined P&G included Intuit Inc, Clorox Co., SpinBrush (brainchild of four entrepreneurs from Cleveland), Coke, Wrigley Co. to name a few. The old idea…
2 pages (502 words) Case Study
Marketing Concept
Second, it stresses the aim of business organizations to generate profit from its operations. Thus, the definition of CIM involves assessing the marketing strategy which will be mutually beneficial for customers and companies. Business organizations as this definition implies are profit maximizing entities. Lastly, this definition highlight that marketing is not just about providing the current needs by "anticipating" the future requirements of the markets. In summary, the CIM's definition of marketing balances the satisfaction of customer and profit maximizing goal of business organizations.…
3 pages (753 words) Essay
Marketing Mix
"On this path the business grows either by logical extensions of the existing product line (new performance levels, and added features or services) or the addition of related products" (Day 320). If only life was as simple as that. The marketplace is dotted with products that have fallen on the wayside. Product development involves a lot more than the whims of a few people within the organization. Prahalad and Ramaswamy claim that it is the customer who has the competence to create value. (Prahalad and Ramaswamy 81)…
4 pages (1004 words) Essay
Service marketing 7 P for JetBlue
However, the problems associated with service delivery and brand sentiment requires that JetBlue offer more discounted package and travel options as a means of reinforcing their price differentiation and satisfying their value proposition.…
4 pages (1004 words) Essay
W 4 Case Marketing
The researcher defined the premise of quality to respondents as a healthcare delivery system that guarantees prompt execution of duty with guaranteed results of recovery (Zawacki, Bell and French, 2005). In the said study, the following data were gathered.…
2 pages (502 words) Essay
Marketing Week 4 Discussion
These are the fact that technology helps in providing computer-based clinical decision support systems, computer-based clinical protocols, and enhancement of electronic patient record systems and computer networks. Meanwhile, all these computer-based and electronic based systems of undertaking day to day processes within the health care sector have been guaranteed for effectiveness and efficiency (Morrisey, 2007). In a recent study, Koplan, Liverman and Kraak (2005) collected data on the weaknesses of paper based patient record and general health care delivery from 50 different health workers.…
1 pages (251 words) Assignment
4 P's of Marketing
An increasing effort and funds are invested in R&D to enlarge the number of products and to improve them. Hilti only continues making a product if it is confirmed that it matches the needs of the customers and critically gain a competitive advantage over that of their rivals. These products are of high quality and are highly reliable. This is crucial for the company since it is dealing with deadlines and at the same time maintaining its reputation. The products last for long and are efficient at the construction site.…
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!