StudentShare solutions
Triangle menu

Sales proposal to Apple Inc - Essay Example

Not dowloaded yet

Extract of sample
Sales proposal to Apple Inc

I am the marketing manager at Amazon and I am writing on my behalf of my team. The purpose of this proposal is to offer you an opportunity into venturing into bed time stories for kids via our iPhone application.The world is advancing rapidly and no one knows that better than the geniuses at Apple. Every young should have access to all kinds of fun and exciting reading. ‘Bedtime Stories for Kids’ would be an I-phone based application that we propose to make; It will have the best literature for all children of all ages and would be made in the most user-friendly way for the parents to read out to their children via iPhone. It will be a very colorful application that would be specifically designed by Darren Smith, the famous children’s illustrator. It will contain very intriguing black and white drawings, pictures from famous artists in the children world and various other illustrations. It will also comprise of fascinating stories, fairy tales, myths, legends, humor stories, fiction and accounts on lives of great men and women. It would be the most ideal application for parents who are too busy to go to book stores to fetch books for their children. They can cash in on this application and read it aloud to youngsters and children. The most amazing part of the offer is that, we are willing to make the entire application free of cost and willing to allocate 30 % of the revenue from the sale of stores to Apple. As this is only an application, there will be no shipping and other storage costs. We will also take care of the marketing of our application. This proposal will deal with other raw facts about Amazon and how we plan to go about marketing the application. Amazon.com is stationed in the United States. It is a multi-national electronic commerce company. Its headquarters are based in Seattle, Washington. Currently, it is America’s biggest online retailer. Its sales are three times the Internet a sale of Staples, Inc. Amazon was found in 1994 by Jeff Bezos. He launched it online in 1995. The company’s first name was Caracara Inc. Amazon’s name was very strategically chosen. It was chosen in conjunction with Amazon River. It is the largest river in the world, and begins with the letter “a”. Amazon.com hit off as an online bookstore. However they soon diversified their portfolio and ventured into selling DVDS, CDs, and MP3 downloads software’s, games, electronics, food, toys, furniture and apparel. They started spreading out from United States and established bases in Canada, the United Kingdom, Germany, France, Japan and China. Amazon’s business strategies: Amazon built its competitive edge on three core strategies. These were: 1. Cost Leadership 2. Customer differentiation 3. Focus Under its cost leadership strategy Amazon has stood out by offering rock-bottom prices. It provides good quality products at low prices. Its prices can’t be matched by its competitors. This makes it an obvious choice for customers. Under the second strategy, Amazon offers current and prospective customers differentiation via convenience. It is one of the largest e-stores at the moment. Its product assortment is huge. It capitalizes on its huge product assortment, fast and efficient delivery and efficient services. It has focused on 4 primary areas for its focus strategy. These include the 1. Product focus. 2. Customer focus 3. Technology focus 4. Distribution focus As mentioned before, Amazon has a huge product assortment. Its product assortment has always attracted customers. Technology has always been central to Amazon’s business. It is an e-commerce business, a virtual market place, where every transaction is done online. For the iPhone application we will focus on cost leadership and a customer focus strategy for the Children’s book application. Amazon’s E-marketing Strategy for the application: Amazon plans to ensure that it offers lowest prices for most of the popular stories that it would be offering in the application. ...Show more

Summary

I am the marketing manager at Amazon and I am writing on my behalf of my team. The purpose of this proposal is to offer you an opportunity into venturing into bed time stories for kids via our iPhone application.The world is advancing rapidly and no one knows that better than the geniuses at Apple…
Author : jprice
Sales proposal to Apple Inc essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sales proposal to Apple Inc"
with a personal 20% discount.
Grab the best paper

Related Essays

APPLE, INC
APPLE, INC. Introduction Apple Computer was incorporated by Steve Jobs and Steve Wozniak in 1977, and became listed in the stock exchange in 1980. Today, it continues to be engaged in the design, development, and distribution of personal computers and servers, communications equipment, network solutions, portable digital music players, and their software, support services, and accessories (Datamonitor, 2010).
5 pages (1250 words) Essay
Apple Inc
In fact Microsoft pushed Apple far behind during this period and many people raised doubts about the future of Apple during this period. However, Apple bounced back during the latter part of 90’s and at the beginning of 2000 with the introduction of its popular “i” series products such as iphone, ipad, ipod, imac, itune etc.
12 pages (3000 words) Essay
Apple Inc
Company Review Apple Inc. designs, manufactures, and markets its own line of hardware and software products, as stated in the company’s 2011 Annual Report. As for the hardware products, Apple sells personal computers with Mac; portable digital music players with iPod; tablet personal computers with iPad; and televisions with Apple TV.
16 pages (4000 words) Essay
Apple Inc
The main conflict is the demand of the products that are on the market. At present, there are wide varieties of Apple products available in the market that have successfully captured the industry and have worked to improve the popularity and position of the company in the industry. The products are iPhone, iPod, iPad, Mac, iTunes, iOS etc.
5 pages (1250 words) Essay
Apple Company Recommendation proposal
The main focus of the study is proposing a recommendation of the entry strategy of Apple into the Chilean market. The study will start with a brief introduction of Apple Inc and its products. It will reflect the recent internal problems of the company and the targeted customers.
9 pages (2250 words) Essay
Apple Inc
The company's product lines include brands such as Mac for personal computer, iPods for portable music players, iPhones for mobile phones and other technological gadgets in the market. To date, Apple has become very successful in launching its new products aside from its Macintosh personal computers.
10 pages (2500 words) Essay
Strategic Analysis of Apple Inc
The main focus of this essay is to analyze the strategies Apple Inc. used in their way to success. This is one of the largest service provider and computer company in the world. It rose from a humble beginning when two young entrepreneurs thought of assembling personal computers and sold it to their friends and acquaintances.
9 pages (2250 words) Essay
Apple inc
Apple Inc, started as a small company by Steve Jobs, Steve Wozniak and Ronald Wayne in the 1970s with the introduction of Apple II, has now emerged to be one of the leading American multinational companies. Apple Inc designs,
3 pages (750 words) Essay
Apple Company Recommendation proposal
It will reflect the recent internal problems of the company and the targeted customers. The study will also reflect the position of trade and business between United States and Chile, followed by the background of the Chilean mobile phone market. The study will
9 pages (2250 words) Essay
Apple INC
in the marketing of their products. This is will include the factors which enhance their improvement or decline in the market share. Apple’s products are affected by political, economic, social, technological, environmental and legal
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation