I am the marketing manager at Amazon and I am writing on my behalf of my team. The purpose of this proposal is to offer you an opportunity into venturing into bed time stories for kids via our iPhone application.The world is advancing rapidly and no one knows that better than the geniuses at Apple. Every young should have access to all kinds of fun and exciting reading. ‘Bedtime Stories for Kids’ would be an I-phone based application that we propose to make; It will have the best literature for all children of all ages and would be made in the most user-friendly way for the parents to read out to their children via iPhone. It will be a very colorful application that would be specifically designed by Darren Smith, the famous children’s illustrator. It will contain very intriguing black and white drawings, pictures from famous artists in the children world and various other illustrations. It will also comprise of fascinating stories, fairy tales, myths, legends, humor stories, fiction and accounts on lives of great men and women. It would be the most ideal application for parents who are too busy to go to book stores to fetch books for their children. They can cash in on this application and read it aloud to youngsters and children. The most amazing part of the offer is that, we are willing to make the entire application free of cost and willing to allocate 30 % of the revenue from the sale of stores to Apple. As this is only an application, there will be no shipping and other storage costs. We will also take care of the marketing of our application. This proposal will deal with other raw facts about Amazon and how we plan to go about marketing the application. Amazon.com is stationed in the United States. It is a multi-national electronic commerce company. Its headquarters are based in Seattle, Washington. Currently, it is America’s biggest online retailer. Its sales are three times the Internet a sale of Staples, Inc. Amazon was found in 1994 by Jeff Bezos. He launched it online in 1995. The company’s first name was Caracara Inc. Amazon’s name was very strategically chosen. It was chosen in conjunction with Amazon River. It is the largest river in the world, and begins with the letter “a”. Amazon.com hit off as an online bookstore. However they soon diversified their portfolio and ventured into selling DVDS, CDs, and MP3 downloads software’s, games, electronics, food, toys, furniture and apparel. They started spreading out from United States and established bases in Canada, the United Kingdom, Germany, France, Japan and China. Amazon’s business strategies: Amazon built its competitive edge on three core strategies. These were: 1. Cost Leadership 2. Customer differentiation 3. Focus Under its cost leadership strategy Amazon has stood out by offering rock-bottom prices. It provides good quality products at low prices. Its prices can’t be matched by its competitors. This makes it an obvious choice for customers. Under the second strategy, Amazon offers current and prospective customers differentiation via convenience. It is one of the largest e-stores at the moment. Its product assortment is huge. It capitalizes on its huge product assortment, fast and efficient delivery and efficient services. It has focused on 4 primary areas for its focus strategy. These include the 1. Product focus. 2. Customer focus 3. Technology focus 4. Distribution focus As mentioned before, Amazon has a huge product assortment. Its product assortment has always attracted customers. Technology has always been central to Amazon’s business. It is an e-commerce business, a virtual market place, where every transaction is done online. For the iPhone application we will focus on cost leadership and a customer focus strategy for the Children’s book application. Amazon’s E-marketing Strategy for the application: Amazon plans to ensure that it offers lowest prices for most of the popular stories that it would be offering in the application.