StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Sales proposal to Apple Inc - Essay Example

Cite this document
Summary
I am the marketing manager at Amazon and I am writing on my behalf of my team. The purpose of this proposal is to offer you an opportunity into venturing into bed time stories for kids via our iPhone application.The world is advancing rapidly and no one knows that better than the geniuses at Apple…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Sales proposal to Apple Inc
Read Text Preview

Extract of sample "Sales proposal to Apple Inc"

Download file to see previous pages

I am the marketing manager at Amazon and I am writing on my behalf of my team. The purpose of this proposal is to offer you an opportunity into venturing into bed time stories for kids via our iPhone application.The world is advancing rapidly and no one knows that better than the geniuses at Apple. Every young should have access to all kinds of fun and exciting reading. ‘Bedtime Stories for Kids’ would be an I-phone based application that we propose to make; It will have the best literature for all children of all ages and would be made in the most user-friendly way for the parents to read out to their children via iPhone.

It will be a very colorful application that would be specifically designed by Darren Smith, the famous children’s illustrator. It will contain very intriguing black and white drawings, pictures from famous artists in the children world and various other illustrations. It will also comprise of fascinating stories, fairy tales, myths, legends, humor stories, fiction and accounts on lives of great men and women. It would be the most ideal application for parents who are too busy to go to book stores to fetch books for their children.

They can cash in on this application and read it aloud to youngsters and children. The most amazing part of the offer is that, we are willing to make the entire application free of cost and willing to allocate 30 % of the revenue from the sale of stores to Apple. As this is only an application, there will be no shipping and other storage costs. We will also take care of the marketing of our application. This proposal will deal with other raw facts about Amazon and how we plan to go about marketing the application. Amazon.com is stationed in the United States.

It is a multi-national electronic commerce company. Its headquarters are based in Seattle, Washington. Currently, it is America’s biggest online retailer. Its sales are three times the Internet a sale of Staples, Inc. Amazon was found in 1994 by Jeff Bezos. He launched it online in 1995. The company’s first name was Caracara Inc. Amazon’s name was very strategically chosen. It was chosen in conjunction with Amazon River. It is the largest river in the world, and begins with the letter “a”. Amazon.com hit off as an online bookstore.

However they soon diversified their portfolio and ventured into selling DVDS, CDs, and MP3 downloads software’s, games, electronics, food, toys, furniture and apparel. They started spreading out from United States and established bases in Canada, the United Kingdom, Germany, France, Japan and China. Amazon’s business strategies: Amazon built its competitive edge on three core strategies. These were: 1. Cost Leadership 2. Customer differentiation 3. Focus Under its cost leadership strategy Amazon has stood out by offering rock-bottom prices.

It provides good quality products at low prices. Its prices can’t be matched by its competitors. This makes it an obvious choice for customers. Under the second strategy, Amazon offers current and prospective customers differentiation via convenience. It is one of the largest e-stores at the moment. Its product assortment is huge. It capitalizes on its huge product assortment, fast and efficient delivery and efficient services. It has focused on 4 primary areas for its focus strategy. These include the 1.

Product focus. 2. Customer focus 3. Technology focus 4. Distribution focus As mentioned before, Amazon has a huge product assortment. Its product assortment has always attracted customers. Technology has always been central to Amazon’s business. It is an e-commerce business, a virtual market place, where every transaction is done online. For the iPhone application we will focus on cost leadership and a customer focus strategy for the Children’s book application. Amazon’s E-marketing Strategy for the application: Amazon plans to ensure that it offers lowest prices for most of the popular stories that it would be offering in the application.

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sales proposal to Apple Inc Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1416414-sales-proposal-to-apple-inc
(Sales Proposal to Apple Inc Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/marketing/1416414-sales-proposal-to-apple-inc.
“Sales Proposal to Apple Inc Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1416414-sales-proposal-to-apple-inc.
  • Cited: 0 times

CHECK THESE SAMPLES OF Sales proposal to Apple Inc

The Brand Promotion of Tesco in Beijing City

The paper under such a headline as "The Brand Promotion of Tesco in Beijing City" presents a proposal for a research-based study conducted for accessing the promotions of the retailer and departmental store Tesco in China, Particularly in the city of Beijing.... The proposal also provides the theoretical perspective which forms the basis of the proposed study and the significance of the research for students and marketers.... The thesis of the research to be undertaken is the assessment of the brand promotion of Tesco in Beijing city, particularly related to the sales promotions strategy and tactics employed by the company to target the housewives segments for its products and services....
7 Pages (1750 words) Research Proposal

Evaluation of Issues Faced by Apple Inc

The research proposal for the dissertation evaluates issues faced by apple inc.... It is highly rational to conduct such research work because if these problems are not resolved, then apple inc.... The proposal focuses on apple inc, which is a popular multinational company.... This proposal is framed for future management research that would analyze major strategic business issues faced by apple inc.... The above profit (income) and revenue graph of apple inc....
10 Pages (2500 words) Research Proposal

New Stores in Perth City In Western Australia: the Issues that Face the Well-Known Clothes Brands

This research proposal seeks to evaluate some of the challenges or issues that well-known cloths or fashion brands face while opening new stores in Perth city in Western Australia.... The key objective of this research proposal is to determine the issues that face well-known clothes brands when they want to open new clothes stores in Perth City located in Western Australia.... In identifying these issues, the research proposal will provide prospective investors with an avid avenue to invest in the city....
10 Pages (2500 words) Research Proposal

Introduction of New Mobility Technology

hellip; Access of enterprise applications and information platforms through mobile technologies such as apple's iPad and iPhone amongst other devices running on Windows 7 Mobile or Google Android platforms has increasingly surged in the contemporary era.... The proposal will aim at showcasing how Wal-Mart, is to benefit from the introduction of new mobility technology.... Specific focus will be placed upon the benefits of introducing iPads into the entity's stores, in terms of not only increased sales, but also market positioning, internal utility....
6 Pages (1500 words) Research Proposal

Apple vs. Samsung

The book value of apple inc.... This has seen apple inc.... This project's aim will be to compare the company's apple and… The comparison will be in the form of their potential for employment; their investment prospects; environmental practices and employee benefits that they offer.... The topics in the proposal include: background, the projects, plans, resources available, supporting argument, The comparison between the apple and Samsung companies is their uniqueness that makes them lead the technological market....
4 Pages (1000 words) Research Proposal

The Sale of Travel Insurance

These factors combined imply growing demand for travel insurance, at least in the next one decade, hence the proposal of a joint venture between Flynas and Caterpillar inc.... If implemented, the proposal will make air travel by Flynas much more convenient as passengers will enjoy a one-stop for travel and cover....
13 Pages (3250 words) Research Proposal

Success of the iPod

This research proposal "Success of the iPod" is aimed at discussing the need to study the success of the iPod and its relevance to the performance of apple during the current decade and in the future.... nbsp;… The research will also take advantage of the abundance of secondary material in the form of books, articles and market reports that have discussed the performance of apple and iPod in length.... The revolution of the iPod is even more phenomenal from apple's perspective as it virtually reversed the fortunes of the company (David Kurtz, 2009)....
6 Pages (1500 words) Research Proposal

The Ipods Prospects in Terms of Customers and Features

nbsp;  The introduction of the iPod by apple inc.... nbsp;… This study will help understand the future strategies of apple with a view to enhance the sales of the iPod and fine-tune its existing position in the market towards better consolidation and stability.... Studying from this perspective will also benefit the study as this would help determine the strategies that apple is adapting to overcome the changing demand in the market....
6 Pages (1500 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us