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Analysis of the Easy Jets mission statement's significance to current circumstances

Analysis of the Easy Jet’s mission statement's significance to current circumstances

The mission statement of an organization can very crucial for a number of reasons. This can be a very effective tool for getting senior managers to talk about their differences and thrash out a common viewpoint. Mission statements are more usually an expression of a company's purpose and ambition. The mission statement of a company is a sort of company flag to rally round and a signpost for all stakeholders. Mission statement defines the values and behaviour standards for managers and stakeholders. A good mission statement is an influential document designed to give lucidity and evoke an emotional response. A mission statement must not be too far ahead of the current situation or it will be dismissed with 'If they think that's how we work around here, they are as crazy as I always thought they were'.2 Hence, one of the salient objectives of the mission statement of an organization is to spell out the purpose of the organization. A mission statement also guides a signpost for the stakeholders.
"To provide our customers with safe, good value, point-to-point air services. . To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.” ...Show more


The EasyJet was founded by Sir Stelios Haji-Ioannou in 1995, and he and his family are the major shareholders in easyJet PLC . Sir Stelios separately owns easyGroup IP licensing Ltd , the company that owns the "easy" brand and licenses it to the airline but also other companies…
Author : jboyle
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