• Home
  • Subjects
  • Marketing
  • Analysis of the Easy Jets mission statement's significance to current circumstances

Analysis of the Easy Jets mission statement's significance to current circumstances - Essay Example

Only on StudentShare

Extract of sample
Analysis of the Easy Jets mission statement's significance to current circumstances

Analysis of the Easy Jet’s mission statement's significance to current circumstances

The mission statement of an organization can very crucial for a number of reasons. This can be a very effective tool for getting senior managers to talk about their differences and thrash out a common viewpoint. Mission statements are more usually an expression of a company's purpose and ambition. The mission statement of a company is a sort of company flag to rally round and a signpost for all stakeholders. Mission statement defines the values and behaviour standards for managers and stakeholders. A good mission statement is an influential document designed to give lucidity and evoke an emotional response. A mission statement must not be too far ahead of the current situation or it will be dismissed with 'If they think that's how we work around here, they are as crazy as I always thought they were'.2 Hence, one of the salient objectives of the mission statement of an organization is to spell out the purpose of the organization. A mission statement also guides a signpost for the stakeholders.
"To provide our customers with safe, good value, point-to-point air services. . To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this we will develop our people and establish lasting relationships with our suppliers.” ...
Download paper

Summary

The EasyJet was founded by Sir Stelios Haji-Ioannou in 1995, and he and his family are the major shareholders in easyJet PLC . Sir Stelios separately owns easyGroup IP licensing Ltd , the company that owns the "easy" brand and licenses it to the airline but also other companies…
Author : jboyle

Related Essays

Longitudinal Strategic Development Study on easy Jet.
The first is termed as ‘dynamic packaging’ which includes selling the customers tour package which involves separate charges for flight and hotels. The next type is ‘Opaque Packaging’ where the customers pay a single price for both the flight and hotels. Easy jet provided multi language option for flights but not for the holiday packages though it wanted to make the concept of holiday packages internationalise and increase the market share. To enable this service IVIS group provided the airline with a team of technology consultant to assist the team of easy jet and work tighter to...
15 pages (3765 words) Essay
Gap Case Study- Analysis current strategy
45). The demographic trend include factors like the number of target consumers, age mix, distribution of people across target geographical areas, population composition by ethnicity and trends in income within target market. These factors have significantly remained constant for the industry, except income distribution that could have been caused by the economic recession in the year 2009. The industry’s target market that defines its geographical environment is also global due to regional and international trade. Its economic environment is however variable and depends on factors such as...
6 pages (1506 words) Essay
Electronic commerce as the concept of marketing
Electronic commerce as the concept of marketing
...
7 pages (1757 words) Essay
Memorandum for Raise Request
Memorandum for Raise Request
...
3 pages (753 words) Essay
Marketing Management College Assignment
It has recently co-sponsored "The Kustom Jetty Surf Pro Junior" with prize moneyof $30,000AUD at Torquay, Fairhaven VIC from 8 January 2007to 14 January 2007.
...
4 pages (1004 words) Assignment
u03a1 Project Current Environment Analysis
Various tools are used in strategic management planning process including SWOT analysis, PEST analysis, Scenario Planning, Competitive Analysis, and Chain Analysis. Firstly, it would be better to deploy SWOT analysis method to analyze the health care organization’s current environment. The organization has long years’ working experience and it seems to be the most potential competitive advantage of the BAMC (Murgo, Westerhof, Giolma, and Altobelli). This health care organization started its operations in 1879 as a small medical dispensary. Presently, it is the only Level I trauma center in...
4 pages (1004 words) Essay
Mission statment
On the other hand, the differences are the way these organizations included other important details. While Ritz-Carlton specifically states its highest mission as provision genuine care and comfort for the guests - which is service and customer oriented; Four Seasons’ defined goal is to be recognized as a leader in managing hotels. Further, Four Seasons chose to include details that inform the customers on what they believe in, how they behave and how the organization succeeds. Ritz-Carlton included more details that were above mentioned and includes service values, the 6th Diamond, and the...
2 pages (502 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!