A research on the Impact of Financial Meltdown on Luxury Fashion Goods Market and the Way Forward Online Selling

A research on the Impact of Financial Meltdown on Luxury Fashion Goods Market and the Way Forward Online Selling Dissertation example
Masters
Dissertation
Marketing
Pages 32 (8032 words)
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A research on the Impact of Financial Meltdown on Luxury Fashion Goods Market and the Way Forward Online Selling [Name] [Course] [Professor’s name] Date] Executive Summary: The research paper focuses on the current economic slowdown of the financial market and its effect on the luxury goods market…

Introduction

It has also tried to determine the methods to expand the online sales of these products in the recessive market. Another aspect which has been studied over here is the marketing innovations and the trend associated with the fashion goods market. With the latest trend in technology impacting all sectors of the society, the brand names in luxury fashion goods market have started marketing of their products online. The adoption of this methodology has been widely accepted by the customers. The profitability gained by the organizations in switching to technological ways has also been significant. The paper focuses on the case study of Philippe Rousseau and the measures incorporated by him during the economic crisis. The methodologies incorporated in the process are both primary and secondary research. For primary research, a survey was conducted on a sample of 50 people comprising of both male as well as female respondents. The data collected from the sources were extensively analyzed for the research purpose. Table of Contents Page No 1. Introduction ………………………………………………………………………….. 6-7 2. Literature Review.............................................................. 8 2.1 Luxury Goods Market………………………………... 8-11 2.2 Luxury Fashion Goods……………………………….. ...
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