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Marketing Makes Strong Fashion Brands - Essay Example

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Author : shannastiedeman
Pages 2 (502 words)


The essay explores the role of marketing in the fashion industry. Marketing involves a wide range of activities to ensure that business meets the needs of its customers. To do this an analysis of the market must first be undertaken. This includes finding out potential customers…

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Marketing Makes Strong Fashion Brands

The essay "Marketing Makes Strong Fashion Brands" discovers the role of marketing in the future of the fashion brands. The stage is called Outward Marketing. Without properly undergoing through these two stages, difficulties may arise according to Carter McNamara, MBA, “As a result, they often end up trying to push products onto people who really don't want the products at all. Effective inbound marketing often results in much more effective and less difficult outbound marketing and sales.” The key therefore is to conduct good inbound marketing as a foundation to outbound marketing. Bearing this advice in mind, businesses will have a fair chance of succeeding in the highly competitive market. The strongest element in Inbound Marketing that leading companies spend a lot on is Outbound marketing is the outward manifestation that directly interacts with people. The most powerful element of outbound marketing is advertising. The Britannica Concise Encyclopedia defines advertising techniques and practices as making “the public to notice products for the purpose of persuading the public to respond in a certain way.” People will know of the product, identify with it and buy it. Ioana Chioveanu (2006), names this as “persuasive advertising which induces brand loyalty in consumers who would otherwise buy the cheapest alternative on the market.” This is the very essence of advertising and companies spend a lot on advertising. In fact a survey of the Leading National Advertisers.
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