Advertising on the Internet - Essay Example

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Advertising on the Internet

The world of advertising was not always the cut-throat competitive field it is today.Ads in television and newspapers were the norm a decade ago, and internet was just one of the new things on the horizon.Internet advertising actually began in 1994 when HotWired contracted 14 advertisers for its entry in the online market. In the next two years, the internet gained in popularity as a possible advertising medium, and by 1997, websites were already being advertised in the traditional media. As Kaye puts it:"The growth of Internet advertising since its 1994 birth has been truly phenomenal. What started out with banners as bland and common as roadside billboards has exploded into a rich-media interactive environment that may soon rival the rabbit hole in Alice in Wonderland. (Kaye et al, 2001)."But the internet was not always popular as an advertising medium. At the end of the millennium, there was some serious soul-searching done by commercial enterprises on whether the internet really had the possibilities in advertising that had been earlier claimed. This was closely associated with the bursting of the dot.com bubble. As Schumann and Thorson point out in their book written in 1999:"Yet, many companies are growing disillusioned with the commercial possibilities of online advertising, and some have suggested that the Internet is better suited for interpersonal communication and personal sites rather than commercial sites. ...Show more

Summary

The world of advertising was not always the cut-throat competitive field it is today.Ads in television and newspapers were the norm a decade ago,and internet was just one of the new things on the horizon.Internet advertising actually began in 1994 when HotWired contracted 14 advertisers for its entry in the online market…
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