Advertisement evaluation - Case Study Example

Free

Extract of sample
Advertisement evaluation

The text and graphics used for the advertisement were simple,yet formal,which gives a not-so-serious theme to the whole video.The color used for the text gives the impression that the product is something of good quality and that it is something that the customers should get in the market. However, one of the video's setbacks is that the text and some of the graphics were shown too quickly that some viewers might not be able to read the words.The Bun and Thigh Roller's TV advertisement is obviously intended for women who particularly want to trim down their buns and thighs but do not have the luxury of time for long workouts, and space for larger exercise equipment. To attract the viewers' attention, the video ad made use of bandwagon as a propaganda device, which featured women who apparently have problems with their figures and who, after trying out the product, gave satisfied remarks and reactions. Another attention-drawer is the addition of special effects, which not only clearly explains and demonstrates how the equipment works, but also catches the customer's interest and potential patronization of the product.Being a promotional material for TV, the ad is quite long but is substantial. It has presented the different facts that the customer needs to know, especially when trying to decide about purchasing the product- benefits, advantages, special features, cost, and others. The informational content of the ad has made it effective in introducing the product to the target market. ...
Download paper

Summary

The text and graphics used for the advertisement were simple,yet formal,which gives a not-so-serious theme to the whole video.The color used for the text gives the impression that the product is something of good quality and that it is something that the customers should get in the market…
Author : smaggio
Download 0

Related Essays

Print Advertisement for Product
It has been observed from the advertisement that the store brands, like the Giant Eagle, have been effectively competing with the national branded products. The consumers are also seemed to be satisfied with the product available in the chain stores due to quality assurances at lower prices (Store Brands Decisions, 2012). The advertisement of the product, Giant Eagle’s Chicken Broth was located in a national news magazine named Store Brands Decisions, apart from online media such as Facebook and Twitter among others, of the advertisement proved significant in creating better awareness in…
3 pages (753 words) Assignment
Evaluation of advertisement campaign
Interestingly, the overall mobile phone market is growing at a faster pace than predicted, which signifies the immense potentiality of the industry. So the big question revolves around this mammoth progress and whether it is triggered by product innovation only or any other factors that had led to this colossal growth and development of the industry (Campbell, 2009). On deeper analysis, it has been observed that the role of advertisement is paramount in the development. One of the key trends of this industry is that companies invest large sums of money to create awareness about their products…
4 pages (1004 words) Essay
Analyzing the Advertisement
According to a research, an average American can see up to 247 commercial messages every day. Advertisement can affect many people in many ways because when company is making advertisements they keep in mind the nature of target audiences. By making the segments of target audiences they can easily convey the message and affect them.…
3 pages (753 words) Research Paper
Advertisement and marketing communication
The new economy has brought success to e-bay and other organizations that use technology to apply marketing concepts like customer focus, good value, quality service and efficient exchange mechanisms for satisfying customer needs and wants. Basically marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is "meeting needs profitably (Kotler, 2003). Whether the marketer is Procter & Gamble, which created crest white strips in response to people's desire for whiter teeth; or Monster.com, which developed an online resume databank so…
13 pages (3263 words) Essay
Print Advertisement
The spray must be strong enough to kill the insects and stay effective for a longer time. (Ten Arguments in favor of Baygon, n.d) Now, the branding and advertising department of Baygon needed to push the envelope in creating an ad that would exaggerate its effectiveness and strength with a new age, hip and comic way to appeal to the customers. At the same time, there had to be an element the product could relate to. They couldn't show Baygon taking out a dinosaur or a crocodile, the product is made for insects and such a concept would be wrong and disturbing at the same time. It could cause…
2 pages (502 words) Case Study
Evaluation
The study has a narrower scope but presents a thorough research in the two hospital comparison scenario. The strength of this report lies in its discussion of the results of implementation of similar programs earlier. The risk of implementing the recommendations is lower since the results accommodate other recommendations too. Further, the quality of the research is exceptional due to the details attached. The methodology of the study is reasonable due to the sample size being a fair percentage of the actual population.
1 pages (251 words) Research Proposal
Advertisement on coffee at Starbucks
The advertisement is very plain in terms of creating attention and the words used appear as a command rather than a request or soft words to attract the target. …
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!