This essay reviews the impact of the web, knowledge management and information technology on promoting business online. The paper also covers basic elements of the new technological environment and the techniques of knowledge management, the way global marketing is conducted…
The essay “Internal Marketing: Knowledge Management” talks about the internal marketing as a tool for online business promotion. The world has become a global village where people live their lives on the Internet. It has no boundaries or barriers, it is open to all who has access to the Internet using a computer.
Business and marketing analyses, running concurrently with the technical development of new-product ideas, may use ICT in the form of data mining to identify where there is a likely demand for the new product from existing customers. Finally, simulated test markets again speed up the new-product development process. The rapid advances in information technology are profoundly affecting the way marketing is conducted.
Over the last years, the market has seen the introduction of e-commerce but acceptance of these electronic solutions has been variable. More certainty surrounds the use of the Internet as a means of providing on-demand technical information, support, and service in supply chain management. Companies that can use that resource to their advantage - without becoming distracted by technology for technology's sake - are in the best position to become market leaders.
Organizational use has also increased rapidly – principally because it has removed cost barriers to sharing information, being much cheaper than the cost of creating private, proprietary networks. There may be a parallel here with personal computers. When they first arrived on the scene it was thought that the main market was the home market. However, their ease of use, effectiveness and cost advantages soon became apparent and led to their universal use in organizations of all sizes.
2 What can the Internet do
Since it is an infrastructure - and an international infrastructure - the Internet provides a ...
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To make sure this happens, there is a functional process that takes place within the organisations that supports, motivates and gives power to the employees at all management levels to provide customers a satisfying experience, and this process is known as Internal Marketing (Rafiq, M, & Ahmed, P 1993).
According to the research findings knowledge management has greatly influenced growth of businesses in which it is effectively applied. In business there is no time when knowledge acquired is enough however, one needs to be in constant understanding of the current situations regarding his/her business.
Knowledge management refers to the process of delivering relevant information to the correct people with an aim of improving an organizations program through sharing information. Knowledge management represents meaningful information that aid in retrieving, communicating and implementing helpful facts in appropriate circumstance.
Modern organizations should promote innovation and knowledge management as a measure to increase their competitive power. According to Bordia, et al (2005, p.1), Innovation is the ability to develop new products and services. In his opinion, innovation helps companies in value creation and thereby increasing their competitive power.
In this paper we will discuss the importance of employee and internal marketing on the success and failure of product strategy and certain concepts like new product development, product adoption, products life cycle and branding strategies are discussed in relation to the actual topic.
Along with this, it also empowers and motivates each and every single employee at all the different stages and kinds of management levels in order to deliver consistently a super kind of customer experience and service, which fully satisfy all the different employees.
The purpose for this may however differ from person to person and generation to generation. In the pre-historic era, the mankind had the thirst for knowledge in order to make their daily affairs convenient and satisfy their desire to do the work differently.
To establish the viability of the proposed venture, situational and market analyses pertaining to the targeted country are conducted. Moreover, operations of some potential competitors are assessed.
XSIQ (International) Pty. Ltd. Is an Australian-based content development company established in 1999.
able to capture the explicit knowledge but the knowledge embedded in the organization process and embodied in the people remains untapped (Bhardwaj & Monin, 2006). Tacit knowledge resides in the innermost recesses of human mind and is the source of inspiration of human actions
The second issue primarily details about the lower investment decisions of the Ministry to improve the training programs that can enable employees to improve their functional capabilities. In order to critically
16 Pages(4000 words)Essay
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