The essay “Internal Marketing: Knowledge Management” talks about the internal marketing as a tool for online business promotion. The world has become a global village where people live their lives on the Internet. It has no boundaries or barriers, it is open to all who has access to the Internet using a computer.
Business and marketing analyses, running concurrently with the technical development of new-product ideas, may use ICT in the form of data mining to identify where there is a likely demand for the new product from existing customers. Finally, simulated test markets again speed up the new-product development process. The rapid advances in information technology are profoundly affecting the way marketing is conducted.
Over the last years, the market has seen the introduction of e-commerce but acceptance of these electronic solutions has been variable. More certainty surrounds the use of the Internet as a means of providing on-demand technical information, support, and service in supply chain management. Companies that can use that resource to their advantage - without becoming distracted by technology for technology's sake - are in the best position to become market leaders.
Organizational use has also increased rapidly – principally because it has removed cost barriers to sharing information, being much cheaper than the cost of creating private, proprietary networks. There may be a parallel here with personal computers. When they first arrived on the scene it was thought that the main market was the home market. ...Show more