This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the communication environment and ethics. Further, we consider different marketing communication channels and apply our theoretical understanding of communications to examine their effectiveness. The present problem being children related, there is special references in pediatric suggestions suppose to reflect in periodicals. The in box materials suggest the substantial literature while the Strategic Steps are drawn on how to carry out this campaign.Obesity is a condition in which the natural energy reserve, stored in the fatty tissue of humans and other mammals associated with certain health conditions or increased mortality. Although obesity is an individual clinical condition, it needs to show concern as a serious and growing public health problem: excessive body weight has been shown to predispose to various diseases, particularly cardiovascular diseases, diabetes mellitus type 2, sleep apnea and osteoarthritis. CHILDHOOD OBESITY is a medical condition that affects children. Characteristically it delves a weight well above the mean for their height and age and a body mass index well above the norm. ...Show more
This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. …
Both of these acts are of equal importance as far as persuasive communication is concerned. The project aims to throw light on the different modes of marketing communication and tries to develop and present a communication plan for Gu Chocolate Puds. Before developing the plan, it is important to explore the opportunities in London.
The company is operating in more than 200 countries. Moreover, the company offers over 500 brands as well as utilizes various promotional mix tools as a part of Integrated Marketing Communication (IMC). The varied tools of IMC are advertising, direct marketing, sales promotion, personal selling, internet marketing and public relations (THE COCA-COLA COMPANY, “The Coca-Cola Company Fact Sheet”).
This integrated marketing communication programme proposal is going to make a plan for Crunchy Crunch Company to start their business ambition. The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health conscious consumer.
These days it is very important to have good marketing strategies along with excellent features embedded in the products in order to increase the cash inflows and retain the top most position in the global economy. Marketing communications has undergone many phases resulting in diverse forms of advertising media being implemented to build a strong brand.
The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.
ising media that was deemed available for the new product launch (tablet) are presented as follows: (1) television; (2) social media; and (3) newspapers. The television was noted to be the most expensive; yet has strength in terms of ability to vividly reach and demonstrate the
The project analyses the marketing communications, which are practiced by Audi in order to launch successfully its new product A4 and also captures the way in which another German car manufacturer, BMW, has