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Advertising and marketing communications - Assignment Example

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Masters
Assignment
Marketing
Pages 11 (2761 words)

Summary

This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. …

Extract of sample
Advertising and marketing communications

This paper explores the potentiality of the different medium of advertising sought after a critical reading of the lecture series to incorporate the learning theories in practice on Public Health Campaign promoting HEALTHY EATING. Here we consider various theoretical issues for understanding marketing communications such as integrated marketing communications, the communication process, the communication environment and ethics. Further, we consider different marketing communication channels and apply our theoretical understanding of communications to examine their effectiveness. The present problem being children related, there is special references in pediatric suggestions suppose to reflect in periodicals. The in box materials suggest the substantial literature while the Strategic Steps are drawn on how to carry out this campaign.Obesity is a condition in which the natural energy reserve, stored in the fatty tissue of humans and other mammals associated with certain health conditions or increased mortality. Although obesity is an individual clinical condition, it needs to show concern as a serious and growing public health problem: excessive body weight has been shown to predispose to various diseases, particularly cardiovascular diseases, diabetes mellitus type 2, sleep apnea and osteoarthritis. CHILDHOOD OBESITY is a medical condition that affects children. Characteristically it delves a weight well above the mean for their height and age and a body mass index well above the norm. ...
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