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Online advertising - Essay Example
This essay describes how online marketing can help to improve sales and the latest trends in marketing. Online advertising opens up new communication possibilities for personalized messages to be delivered to targeted individuals. It can help to create a common information technology platform…
This essay "Online advertising" outlines the advantages and effectiveness of online ad and how it can help the company to increase the sales rate. Unlike forced advertising methods which can have a negative impact on sales if the consumers are not interested in our products, we can provide information to those who actually look forward to receive it. The benefit of this is that our email advertising campaign will have a better chance of sales conversion than any other form of advertising. There are many websites that have dedicated communities of members interested in a particular subject. In our case, there are communities for each our textbooks: AutoCAD, SolidWorks, Catia, and Solid Edge. WE can reach our potential customers by providing press releases in websites dedicated to these communities. Here, I can give you the example of a website www.tenlinks.com that has a large registered audience of software users as its members. While most websites allow us to place our press releases for free, there are others that do charge a nominal cost. The advantage is that at very low rates, we can target a global audience and create a bigger market for our textbooks.
I rest my case by saying, "Internet technology makes both giving and collecting feedback very easy, which further encourages two-way communication" (Y Liu, LJ Shrum 7) between the business entity and the consumers providing opportunities for mutually beneficial relationships, better sales and promotion of goods and services.