Online advertising - Essay Example

Only on StudentShare

Extract of sample
Online advertising

This essay "Online advertising" outlines the advantages and effectiveness of online ad and how it can help the company to increase the sales rate. Unlike forced advertising methods which can have a negative impact on sales if the consumers are not interested in our products, we can provide information to those who actually look forward to receive it. The benefit of this is that our email advertising campaign will have a better chance of sales conversion than any other form of advertising. There are many websites that have dedicated communities of members interested in a particular subject. In our case, there are communities for each our textbooks: AutoCAD, SolidWorks, Catia, and Solid Edge. WE can reach our potential customers by providing press releases in websites dedicated to these communities. Here, I can give you the example of a website www.tenlinks.com that has a large registered audience of software users as its members. While most websites allow us to place our press releases for free, there are others that do charge a nominal cost. The advantage is that at very low rates, we can target a global audience and create a bigger market for our textbooks.
I rest my case by saying, "Internet technology makes both giving and collecting feedback very easy, which further encourages two-way communication" (Y Liu, LJ Shrum 7) between the business entity and the consumers providing opportunities for mutually beneficial relationships, better sales and promotion of goods and services. ...Show more

Summary

This essay describes how online marketing can help to improve sales and the latest trends in marketing. Online advertising opens up new communication possibilities for personalized messages to be delivered to targeted individuals. It can help to create a common information technology platform…
Author : qhayes
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Online advertising"
with a personal 20% discount.
Grab the best paper

Related Essays

Summarize "How to Select Search Keywords for Online Advertising Depending on Consumer Involvement: An Empirical Investigation"
The article’s introduction focuses on the nature of marketing and advertising in the contemporary Internet environment. In these regards, a number of elements related to functionality are articulated. The introduction also details the substantial economic impact that is occurring within the realm of online advertising, as close to $200 billion dollars are estimated to be spent in the 2007-2011 market period.
5 pages (1250 words) Essay
The Importance of Online Advertising to Hospitality and Tourism
The author reveals the benefits of the internet as a means of advertising, through an examination of the modern travel practices of the 21st century. The internet provides a space in which an aspect of the hospitality industry can open up the information about their services to the consumer without having to contact a human element.
7 pages (1750 words) Research Proposal
Advertising on the Internet
In the next two years, the internet gained in popularity as a possible advertising medium, and by 1997, websites were already being advertised in the traditional media. As Kaye puts it:"The growth of Internet advertising since its 1994 birth has been truly phenomenal.
5 pages (1250 words) Essay
Game Advertising
It should be noted that the industry specifically caters to the 18-34 age group that represents a huge proportion of the global market and is one of the highly sought demographic segments by advertisers. According to Kennish (2006), the video games industry is expected to "break the $10 million mark this year." Furthermore, as the sector has succeeded in reaching audience that the traditional media can't, advertising investment is anticipated to reach $300 million.
2 pages (500 words) Essay
Online Consumer Behavior
The online consumer executes all the jobs of a customary consumer on a computer while cooperating with a system, i.e., a commercial Web site. She/he, consequently, also shows all the characteristics of a computer user. Second, the physical store has been transformed into a virtual store through information technology (IT).
20 pages (5000 words) Essay
Advertising plan for BMW 3-Series
Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years.In 1923,BMW put together its first motor vehicle,a motorcycle,followed by its first car in 1928,a version of Austin 7,which was built and commercially sold under license.
8 pages (2000 words) Essay
Advertising
print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial
4 pages (1000 words) Essay
It for my eco class
Rather, a pro of this ruling is that it safeguards the freedom of speech entrenched in the First Amendment of the Constitution of the United States. Political spending by corporations is a form of speech
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT