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International Marketing: Competitive Advantage and Branding - Essay Example

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International Marketing: Competitive Advantage and Branding

According to the study specific countries also demand Surface Mounting Technologies (SMT) which has been found to be very expensive to undertake for ESC Electronica given the current investment capability for the company. Other systems that can be adopted by the company are what are called ‘Flexible manufacturing systems (FMS)”. In a country like Belgium, FMS has done well for small companies, which is good for ESC Electronica as it is a new developing company.From this paper it is clear that marketing strategies are a pattern of activities and solutions that are designed to meet certain objectives of the organization’s policies, ranging from its scope, resources and operations to environmental changes. A strategy distinguishes a course of action by its hypothesis that a certain future position offers an advantage of acquiring a gain. The following kinds of strategies can be applied by ESC to market its products and services in Belgium. After deciding to enter oversees market such as the Belgian market, a variety of options are open to you. These options vary with cost, risk and the degree of control which can be exercised over them in terms of security. First, it is possible that direct method of business is applied in the case of England and Germany. One can also use indirect methods where ESC Electronica designs the PMC systems which are only supplied directly to the customers in other countries such as England and Germany. ...Show more


This essay discusses that most businesses use one or more of the five basic methods-surveys, focus groups, personal interviews, field trials and observations. There are many pressing issues that need to be addressed while trying to start a company abroad. …
Author : watsicawalker
International Marketing: Competitive Advantage and Branding essay example
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