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Book Report/Review example - Capitalizing on Marketing Trends

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Undergraduate
Book Report/Review
Marketing
Pages 4 (1004 words)
The paper focuses on how the marketer can easily connect with the customers. With the current marketing trends like social Medias, the study offers tips on how one can customize the trend implementation process to cater for the needs of the customers…

Extract of sample

The intention of this study is online marketing as the most effective and commonly used marketing trends. In order to understand the customer shopping behavior and patterns, companies have moved from the traditional marketing means to the new marketing trends that involve the use of internet (this has been witnessed through social media like Facebook and companies sending spam emails to the unsuspecting customers). First, we will look at the three current online marketing trends to understand how organization have or can capitalize on this to reach their customer base. The Google Ad words are the critical part of online right now. The other been the “offers and big deals’ and +1 Ad endorsement. Mobile is growing faster than any technology not only in the US but across the Globe. It has grown four times for over just one year. This makes it the perfect key opportunity to power for Ad words advertising. Recently, marketers can target mobile device and tablets with full browsers to place their Ad words. This targeting place the advertisers in a right position to create mobile only campaigns to reach the unexplored customers base. With the launch of click to call ads extensions, this feature allows searchers to make direct calls from ads placed on the mobile devices. Google went a further step from this to place tracking metrics that can help advertisers track calls placed from mobile landing pages through their Ad word accounts. This is all achieved through installing a snippet code on the mobile devices and the advertisers are ready to reach the markets. Here marketers have find success in this top marketing trend. ...
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