The Marlin Firearms Company marketing profile - Essay Example

Only on StudentShare

Extract of sample
The Marlin Firearms Company marketing profile

The Company currently sells nine major firearms, has historically produced many different types of firearms, and has evolved its marketing strategies to better reflect the attitudes and beliefs of today's buyers all over the world The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories. Originally, consumer appreciation of these products came from their basic differences from other firearms like those produced by large companies like Winchester (Marlin online, "The history of Marlin Firearms"). The machine guns produced by the company in the early 20th century were used en mass by soldiers during the First World War, but now the company has focused its production and marketing to smaller handguns and rifles that are used by homeowners and hunters. Communicative objectives for Marlin concerning their products are that these firearms are not, as in the past, for large scale warfare but for protection, collection and hunting expeditions. These are values the company realizes its customers hold highly and by focusing the range of products onto these values, Marlin is known for personal, acceptable manufacture of firearms.Marlin products are promoted on the basis that every customer has his or her own target in mind ...
Download paper


The Company currently sells nine major firearms, has historically produced many different types of firearms, and has evolved its marketing strategies to better reflect the attitudes and beliefs of today's buyers all over the world…
Author : prosaccoerick

Related Essays

company profile
This individual would be old enough to own a credit card that is mandatory for making the purchases and is adventurous to try out new products/services because these make up most of the discounted offers. Groupons’ success so far has carved out a unique market space, considering that it offers diverse products and services, which differentiates it from traditional retailers: both brick-and-mortar and pure-play. Its major strengths are its brand as the trailblazer, its huge market presence, and its large financial backing of about US$ 1.2 billion. Groupon’s greatest opportunity...
4 pages (1004 words) Coursework
Company profile: western water.
Western Water has developed a water plan for 2008-2013 under the guidance of customer and community groups, along with the Water Industry Regulatory Order 2003 and Western Water's Statement of Obligations.The completed plan is to be turned over to the Essential Services Commission as soon as possible. Then, the final prices of the water will be determined and the plan in its entirety will be evaluated against the principles of the Water Industry Regulatory Order (Anon., 2010).The prices set forth by Western Water must be satisfactory to the Essential Services Commission. At the same time, the...
2 pages (502 words) Case Study
Derivatives to handle foreign exchange risks
The management of a book marketing company based in the United States has decided to start its branches in Southeast Asia, the Middle East and South America. As a result of branching out the firm is now exposed to foreign exchange risks. Here we consider the various derivatives the management can use to mitigate foreign exchange risks and the cost and risks associated with each derivative.The risk faced by an investor due to fluctuating exchange rates is called as foreign exchange risk or currency risk. Conventional methods used to handle foreign exchange risk include forward rates, currency...
2 pages (502 words) Case Study
Company G Marketing Plan
The product is primarily a portable Global Positioning System (GPS) device, which provides the information in "real-life" three dimensional graphics providing enhanced user experience, and is much easier to use than similar conventional devices. The interactive touch screen provides a video game arcade feel, which is closer to real-life than any other similar product. The device can be mounted on the driver dashboard of a car. Unlike conventional GPS devices, this appliance will be able to retrieve map information even when surrounded by tall buildings during city driving....
10 pages (2510 words) Essay
Company Profile
Business Interaction / Communication in more than 100 different languages. 49,000+ individuals are employed worldwide by the Coca-Cola Company and its subsidiaries. In Britain the brand arrived in the year 1990 when the son of the founder, Charles Chandler brought the brand to England. The company today is extremely popular and surprisingly, "the word 'Coca-Cola' itself is even thought to be the second most widely understood word in the world after 'OK'!" (Coca Cola). The company is facing fierce competition with Pepsi Co. that is the other giant in the industry. Coca Cola is having a share of...
6 pages (1506 words) Essay
Bureau of Alcohol, Tobacco, Firearms, and Explosives
At that time, agents collected taxes through the Department of Treasury....
10 pages (2510 words) Essay
WOTS up Analysis and Company Capability Profile for Roche
However, in order to build on these the company needs to overcome exploit theits Sstrengths and overcome its Wweaknesses to have a strong stage for future growth. ii...
20 pages (5020 words) Other types
Got a tricky question? Receive an answer from students like you! Try us!