Consuming want - Essay Example

Free

Extract of sample
Consuming want

Companies can spend millions on a single advertising campaign. Advertisers, on the other hand, target our vulnerabilities to build within us the desire to buy a particular product or try a particular service. Most advertising campaigns capitalize on individualism. Ad campaigns make us think that we should pamper or reward ourselves and/or our loved ones with a particular product or service. Or some ad campaigns would want us to believe that a particular prestigious brand is available not only to the rich and famous but also to ordinary people. On the other hand, advertisers have ruthlessly targeted the young in their advertisements. Advertisers know that when children would hanker for a particular toy or a certain products, parents tend to buy these things for them. These children are started young in yearning for products available, though not necessarily necessary, for them in the market. And these children, if reared in a consumerist atmosphere, grow up with consumerist attitude. These children become parents in the future who will likely pass on to their children this kind of attitude. The survival of consumerist consciousness is ensured in this process. ...
Download paper

Summary

Consumption is corelational to living. It is part of human existence. More often than not, consumption is a means to an end. For example, we consume food to go on living. We consume medicines to preserve our health. We buy clothes to protect us from heat and cold.
Author : hoppeosborne
Download 0

Tags

Want

Related Essays

Create a Situation Analysis of a Company I Want to Work for
To make their customers satisfied Humana differentiates its product by conducting ethnographic research. Humana provides various programs for their customers and takes complete advantage of the customers’ understanding. In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is the biggest strength of the company. The good business practices and strategies have made Humana one of the biggest players in the healthcare industry. Situation Analysis of Humana About...
6 pages (1506 words) Essay
Wang Gang Referral Consuming Fashion
The essay "Wang Gang Referral Consuming Fashion" discovers the generation Y, fashion and consuming. Stating precisely, there are various apparent characteristics deciphered by the Gen Y group. For instance, this group is learnt to be culturally and racially diverse. Additionally, this group is regarded to be highly independent, rendering meagre consideration towards collectivism approaches. The populace belonging to the Gen Y group also feels empowered to take every requirement according to their wants indicating a higher degree of consumer bargaining power in the international context....
8 pages (2008 words) Essay
Annie Referral consuming fashion
Furthermore, Gen Y can be also be identified as the group of those people who believe in continuous education in order to see themselves as a successful professional in the desired sector, whether corporate or social. Rather, this particular group is learnt to focus more on their professional life and functions (Taylor & Keeter, 2010). Based on these assumptions, the discussion henceforth intends to state the demographic and psychographic characteristics of Gen Y as the niche customer group taking into account the group’s various lifestyle behaviours. It also aims at understanding the...
8 pages (2008 words) Essay
2013 consuming fashion
The period around the late 70s and the early 80 witnessed a number of technological innovations key among which were in the sector of communication including the advent of the use of the internet. The technological developments therefore influenced the lifestyles of these people affecting their childhood thus their adulthood later in old age (Espinoza, 2012). The generation Y population is synonymously referred to as the millennium generation owing to the timing of the inception of the term around the millennium. Culture plays a big role in the formulation of a person’s lifestyle and that of...
8 pages (2008 words) Essay
Popular Culture
The Popular music and Rave culture dominates the discourse on culture particularly the popular culture. Certain genres of popular music have flickered controversy and opposition and criticisms have been centred on them particularly of their influence on 'youthful values, attitudes and behaviour through the music's (perceived) sexuality and sexism, nihilism and violence, obscenity, black magic and anti-Christian nature.'1 Popular culture in general has historically been the target of censure, condemnation and regulation, because of its intense relationship with consumerism....
13 pages (3263 words) Essay
Shopping as an American Culture Value
The contention is that though American culture has been manipulated into accepting materialistic 'must have' consumerism as a cultural value, there are those, past and present, who provide a glimmer of hope for a return to the better, more humane values of the American way of life....
8 pages (2008 words) Essay
Create a Situation Analysis of a company I want to work for
In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is the biggest strength of the company. The good business practices and strategies have made Humana one of the biggest players in the healthcare industry....
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!