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Recyclable Drinking Water - Essay Example
Pages 13 (3263 words)
The study aims to highlight the use and importance of integrated marketing communication in developing a marketing plan based on recycle water usage for drinking. Recycle water is waste water that is treated with chemicals to remove impurities in order to be used in irrigation and other industrial purposes…
The paper tells about integrated marketing communication as one of the highly preferred marketing tools within the competitive business environment. It can be defined as the coordination and amalgamation of marketing communication tools and functions into a program or function that helps in impacting customers along with enhancing the feasibility and acceptance of the product. However, the common perception states that recycle water is not safe for drinking and can be used in irrigation, industrial usage and flushing toilets. Bangkok has been severely affected by floods creating shortages for safe drinking water. It needs to be mentioned that common people in the city are facing serious water crisis with tap water pouring contaminated and dirty water. On the other hand, packaged drinking bottles are quite limited in the market and the city does not have a marketer offering recycled drinking water. It can be assumed that development of recycled drinking water would help in offering a useful product to the masses using an integrated marketing communication approach. This would also help in assessing the present use of recycled water and its importance and acceptance in the business and social environment. Thus, the marketing plan has a great scope that requires effective planning and implementation. The city of Bangkok has been developing wastewater treatment system from a long period of time and efforts have yielded good benefits in last few years. There are a number of sewerage zones that have helped in improving the overall water shortages in the short as well as in the long run. ...