Research Methodology: Case Study on the Company of Cheung Kong

Research Methodology: Case Study on the Company of Cheung Kong Essay example
High school
Essay
Marketing
Pages 12 (3012 words)
Download 0
Topic Page No. 1 Executive Summary 2 2 Research problem Statement 3 2.1 Background 3 2.2 Management question 5 2.3 Research Questions 5 2.4 Significance of study 5 3 Research objective 6 4 Literature review 6-9 5 Research design 9 5.1 Methodology 9-10 5.2 Data collection 10-11 5.3 Sampling design 11 5.4 Data analysis method 12 6 Limitation of study 12 7 Time schedule 13 8 References 14 Research Methodology 1…

Introduction

Management Dilemma: Reviews reflect that Cheunk kong has overall low scores of CSR in comparison to all the other companies in Hong Kong. Management Question: How Cheung Kong can emerge as the top organization in Hong Kong in terms of Corporate Social Responsibility? Significant of this study: In-depth property industry analysis in green management, discover the importance of CSR and ways to incorporate it Research objective: The study is designed to study the rising importance of the CSR in the present business environment and to highlight the areas of improvement for Cheung Kong, a leading business house in Hong Kong in matters of CSR. The importance of CSR in raising the productivity of the business has also been considered. Target sample size: 100 people Time for the research proposal: 6-months 2. Research problem statement: 2.1 Background Definition of corporate social responsibility (CSR) Corporate Social Responsibility is defined as the commitment by the organization to maintain ethics in their business activities and contribute for building sustainable livelihoods of the overall society. General situation of HK property industry with CSR CSR has become an important issue in almost all the leading industries in the global scenario. ...
Download paper
Not exactly what you need?

Related papers

Business marketing (Methodology+ research)
Ghauri & Gronhaug (2005) ‘Find out’ indicates that every research is based on various interrelated purposes. The above explanations give a clear idea that research is a combination of proper and clear aims and objectives, data collection, data analysis, and proper findings from the results of analysis. Research is an activity that is intended to arrive at a solution for a question or set of…
Case study on BMP DDB advertising company
Case Study Base Report Introduction This report seeks to explore and show that consumer behaviour can only be understood by living with their behaviour. The research conducted by the BMP DDB advertising agency, established significant evidence relating the consumer behaviour and their purchasing patterns. To understand the consumer behaviour, ethnographic marketing research was employed to…
Marketing case study of Ferrero Company
To successfully penetrate the market Ferrero maintains a limited unique number of products manufactured and marketed at the highest quality possible. The company also seeks to understand the market properly by carrying out extensive test marketing of its products to avoid embarrassing marketing failures (Australian Trade Commission, 2012). Question One Ferrero Australian opened an online boutique…
Individual Global Market Research Case Study Analysis
When Brooks shares these ideas with the rest of the management team, he receives a very strong resistance from them apart from Drew Spenser who further challenges the firm to take its operations to markets that have previously been considered unproductive (Aaker & Aaker, 2010). In business, the only pointer to growth and development is expansion. Expansion may be reflected in the increased…
STP - Positioning - Case study about EADS Company
The company is renowned for manufacturing aircraft in different countries across the globe. Its main competitor according to its official website is Boeing (EADS, n.d). As such, this paper seeks to evaluate the marketing strategies used by EADS in its operations which have contributed to its success. The paper will specifically focus on the positioning strategy that is implemented by the company.…
Case study of a company
The aim of this project is to examine Nike's branding strategy in order to identify the structure, challenges and recommendations for potential improvement. In order to attain this end, the following objectives will be explored: 1. A critical analysis of the strategy for success used by Nike over the past two decades. 2. An examination of the current challenges of the company. 3. Recommendations…
The online word-of-mouth (online user reviews) effect on the hotel room consumer's decision making: A case study of Galaxy Cas
The study included sample sizes of 300 customers of Galaxy Casino Hotel. The research was based on the Edelman’s consumer decision journey model and then related the responses from the customers according to the model. The purpose of the study was to identify whether the reviews of online user have an influence on customers of Galaxy Casino Hotel or not. The study assumed samples as the overall…