Apple Tree Lane Child-Care and Nursery Centre.

Apple Tree Lane Child-Care and Nursery Centre. Assignment example
High school
Assignment
Marketing
Pages 12 (3012 words)
Download 0
Apple Tree Lane Child-Care and Nursery Centre.
The ownership, Lorna Jefferies, conducted small-scale preliminary marketing research in order to determine the potential market segments available for profit expectations and also to determine the variety of services expected by potential target markets. …

Introduction

After attaining the appropriate licensing, Apple Tree was established and now the facility is capable of supporting higher volume child care.
The business maintains three distinct long-term objectives which are based on reputation building, the provision of quality care for all children, and expansion of the business without loss of key provisions to service quality. The complications with establishment of an appropriate marketing strategy include identification of targeting opportunities for key markets, providing a brand reputation through positioning against competitors, and identification of what constitutes quality service dimensions and service structure. This marketing plan encompasses all methods of STP, promotion, service development, quality auditing systems, and methods of differentiating the organisation from existing child care competitors in the region.

2. Segmentation, targeting and positioning
Defining the market
In order to develop a quality marketing effort, it is necessary to understand the dimensions of what constitutes a market. A market is a group of potential customers dispersed geographically that maintain the potential to make service purchases. To reach these individuals, it requires process planning, recognition of important elements associated with the marketing mix, and maintaining relationships to satisfy individual and organisational objectives (Boone and Kurtz 2007). ...
Download paper
Not exactly what you need?

Related papers

APPLE, INC
The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia devices, and also software products such as iTunes. Apple’s internal environment The internal…
Apple Inc.
“Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit” (Apple Inc. History, 2008). It is currently the second largest company in the world and also the most valuable technological company in the world. Kim (2010) has pointed out that only Exxon Mobile is currently ahead of Apple as far as market…
Apple
Due to this reason, tablets with the facility of mobile have appeared as perfect product which can satisfy the demand of customers (Infinite Research, n.d.). The smartphone and tablet PC industry is characterised by creativity, dependability and expandability. Smartphone and tablets are highly innovative products with trendy features where numerous factors can inspire the demand of this industry…
National Space Centre
Marketing entails the executive process of discovering and predicting customers’ needs in an attempt to satiate them, and thereby make profits from this undertaking. Furthermore, wise investors must know the exact consumer requirements, and device marketing stratagem that will satisfy them, while being able to overcome their opponents. The entrepreneurs must also apply the seven P’s available…
Banyan Tree Case Study
That said, these factors are important, but the main factor which contributes to Banyan Tree's success is the way that they treat their employees. Banyan Tree allows its employees to vary service delivery according to the local customs and practices, and this gives the employees investment and ownership in the company. The same goes for the fact that employees are able to be creative with bed…
Apple
The consumers of Apple all over the world are highly gadget friendly in nature and they loves to explore the latest innovative features, that are provided by Apple products, even if that means availing the product at a high price. Answer 2 In the first case the company is required to develop or enhance its communication strategy with the consumers. Strategies to develop marketing communication…
Economic Efficiency Analysis of The Dollar Tree Transportation
Through provision of superior execution processes, solid leadership, demonstrating team work in all its undertaking, acting with integrity in everything it does, Dollar Tree Inc mission will be accomplished through its associates. The company is categorized in the Discount Variety Industry. There were 3219 Dollar stores in 48 states by the year 2007. The stores direct competitors include; 99 cent…