International Marketing Report Company: L'Or̩al : cosmetics, beauty, perfumes

International Marketing Report Company: L
High school
Assignment
Marketing
Pages 10 (2510 words)
Download 0
To: Board of Directors of NIVEA Corporation, Germany From: Global Marketing Solutions plc. Date: 14th of December 2011 RE: International Management Report Instruction As commissioned, please find here our International Marketing Report. Executive Summary L'Oreal follows a mix model of standardisation and adaptation in its marketing mix…

Introduction

The firm’s internationalisation process followed an Uppsala model rather than Product Life Cycle or Born Global approaches. L'Oreal enjoys positive Country of Origin Effect and clearly seeks to maximise on global consumer perceptions that French skin care products are of high quality. Part 1: L'Oreal’s Marketing Mix- Standardisation/Adaptation to International Markets The approach for analysis of L'Oreal’s marketing mix will follow the pattern of product, price, place and promotion. In terms of L'Oreal’s products, it is noted that most of them go by an English name across the international market, for instance Maybelline, Softsheen Carson, Matrix, Ralph Lauren, Stella McCartney and Roger and Gallet. The exceptions of English-named products all use French names such as Lanc?me, L'Oreal Professionnel and Kerastase (L'Oreal.com 2011). This is indicative of a standardisation approach, which for multinational marketing such as the one undertaking by L'Oreal follows a globalisation, adopting the most widely used language for their products. Through taking advantage of the wide use of English, the firm is able to reach wide markets without having to adapt through use of local languages for branding. ...
Download paper
Not exactly what you need?

Related papers

Company report
From manufacturing and installation of modern orbit presses till the repair, maintenance and troubleshooting of the presses as well. The Sizer is the innovation body of pellet manufacturing presses. The pellet manufacturing operations of the Sizer Ltd is competing with rivals, where the challenges are more enough to survive in industry. 1. Remit The boundary of this study is confined under…
International Marketing Report
Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more. According to Interbrand top a hundred Global Brands in the year 2011, Sony emerged position thirty-six among other a hundred brands. It is also among the top a hundred effectively managed companies across the business world (Koontz & Weihrich, 2006:104).…
Digital Marketing Strategies Report for Coca Cola Company
The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s…
The U.S. Beauty Industry: Brand Report Card
market. SUCCESSFUL BRAND ATTRIBUTES The first success attribute for attaining brand dominance in the market is relevance, best defined as a blend of brand personality, effective usage of user and product imagery, and the relationship dimensions between consumer and brand (Keller 4). Relevance is the degree to which a product brand remains significant as related to stable or changing consumer…
Marketing plan report for Masafi company
It would examine the trends and choices for marketing and running the business. The report goes on to examine some important trends in the markets and deduce the competitor positions. It would identify the marketing potential and from there, the paper would formulate and recommend a marketing plan after identifying the marketing gaps that exist in Masafi. Background Analysis Masafi is focuses on…
Assessment Task2 an individual report on international marketing environment assessment
Facilitating international business and marketing has been the underlying strategy of Australia that is directed towards strengthening the country’s economy and the country has been able to achieve that this far. The study of these factors has also enabled the researcher to determine the major challenges for international marketers as well as major prospects for international marketers in the…
International Marketing Strategy Report
According to IMF, the Russian economy is about 2 trillion doallrs in GDP. The country is one of the highly growing countries in the world. The country has a favourable political and socio-economic environment that is crucial for business. Toyota Motor Company is a multinational vehicle producer and a public company listed in the New York Stock Exchange and London Stock Exchange. The company has a…