StudentShare solutions
Triangle menu

Advertising and communication - Essay Example

Not dowloaded yet

Extract of sample
Advertising and communication

According to modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in more effective and efficient manner than its competitors. The modern concept of marketing communication holds that the key task of organization is to determine the needs, wants and values of the customers and to adopt the organization to delivering the desired satisfaction more effectively and efficiently than its competitors. There are two key elements in this marketing communication concept.Competitiveness in business the world over is so acute that survival is possible for only those organizations, which are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. As part of the search for business effectiveness the entire process of marketing communication is being approached in a comprehensive and unified manner where by all activities of business communication functions in unison. This approach is called Integrated Marketing Communication. This is a relatively new concept in management. It is engineered to harness all aspects of marketing communication such as advertising, promotion of sales, public relation, and direct marketing in a highly focused manner eschewing the former tendency of these departments to function in isolation. ...Show more

Summary

According to modern view, marketing consists of sensing, stimulating, servicing and satisfying the needs and wants of present and potential customers in more effective and efficient manner than its competitors. …
Author : stanleykulas
Advertising and communication essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Advertising and communication"
with a personal 20% discount.
Grab the best paper

Related Essays

Visual Communication in Advertising and How It Meets Form Follow Function Criterion
This is essential to advertising, as the design should be able to describe the product or service, (this may be considered the form) and convey the idea behind the ad (which, in itself, can be considered as function). This study discusses possible interpretations of the relationship between form and function in relation to graphic design aims and processes.
9 pages (2250 words) Essay
ADVERTISING
Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in
2 pages (500 words) Essay
Advertising as social communication -- semiotics
Very few companies manage to hit the mail spot on and at times this accomplishment comes through various experiments and hard work plus a lot of
5 pages (1250 words) Essay
Political Communication in the Global Age - Does political advertising undermine or support democracy
ates themselves in the form of political advertising, campaign advertising, or political communications – all terms to describe the adverts (content and media together) shown by candidates to create awareness about their strengths and the weaknesses of others, usually around
11 pages (2750 words) Essay
Advertising as Social Communication
The characteristics of a good advertisement are the uniqueness accompanied with cultural touch. However, the society and the different strata and classes play a very vital role in the
3 pages (750 words) Essay
Visual communication in advertising and how does it meet form follow function criterion
This is essential to advertising, as the design should be able to describe the product or service, (this may be considered the form) and convey the idea
9 pages (2250 words) Essay
Advertising
print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial
4 pages (1000 words) Essay
Fundamental of Advertising
9971). Nevertheless, there are attendant unexpected risks involved in such advertising. The favourable regard for the celebrity, among the consumers, may fail to
6 pages (1500 words) Essay
Advertising
This is recommended primarily on the basis of the fact that currently Darla is facing the recognition issues. She expects that her services of cooked food would be well accepted by her customers. However, reaching to the target market is the most
5 pages (1250 words) Essay
Social media and Business Communication and Advertising

From this research, it is clear that the social media is gaining more prominence in business marketing and communication. Social media is a new idea whose time is here and cannot be ignored by any firm that wants to be successful in the long term. Social media is like the arrival of TV in the mid 20th century, which came to replace the print media.

12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT