Fiat 500 Diesel

Fiat 500 Diesel Essay example
College
Essay
Marketing
Pages 12 (3012 words)
Download 0
Name: Topic: Fiat 500 by Diesel Professor: Course: Date FIAT 500 BY DIESEL Fiat is a multinational car manufacturer corporation that operates in 61 countries employing over 223000 people in charged with a mission of manufacturing both commercial and non-commercial automobiles…

Introduction

According to their press release 2010, the car is special and has been designed using blue-sky technology added on to its features as illustrated in the Table1.In this model, consumers derive performance, status and approval due to its stylish trend, special features in the interior design, spacious boot at the rear which can accommodate bulky loads and a new sophisticated engine that is powerful and can race more kilometers without a stop-over. The car is small, economical in fuel consumption which implies that it is cost saving which places the consumer at a better purchasing power. It is also fun to drive, the car having being made mainly for youth city dwellers that are affluent and who need better fashionable designs. The product has a wide variety of attributes, like for instance, new midnight indigo blue colour; a set of aggressive 16 inch alloys wheels; imitation air intake integrated into the rear hatch opposite one of the most famous logos of Italian fashion; the yellow brake clippers for the 1.4 liter version making 100 HP and quite a few satin chrome painted features, including the moldings which evoke the atmosphere of diesel fashion world. The new special model offers a wide variety of additional products, mainly consumers, known as Fiat 500 Accessories that consists of graphics and badges for consumers to choose from. ...
Download paper
Not exactly what you need?

Related papers

Management 500
Thus, the responsibility of entrepreneurs is increasing. Entrepreneurs The term ‘entrepreneur’ is escorted with elements such as responsibility, capability and management. Precisely defining, it refers to a person who bears the possession or owns any idea or a venture and thus, is also liable for the results and risks involved in such custody. Richard Cantillon, an Irish-French economist,…
Ford Motor Company
Henry Ford pioneered the concept of mass production using the assembly line. He was also well known for the development of Ford into a fully integrated concern which encompassed financial firms, auto component suppliers and automobile manufacturing. 2. Case Analysis In our analysis, we briefly look at the problems faced by Ford using the strategy analysis framework. We highlight some of the issues…
Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500
Maintaining consistency in marketing messages in an era of information democracy with a judicious mix of old and new media to presents more visibility cheaply while pointing to an interactive website that helps consumers make their mind is the way to go for the Fiat 500. An advertising message that highlights the unique capability of the Fiat 500 to upgrade to an electric car delivered on…
Organisational purposes and swot analysis.
3 Mission, Vision and objective of the company 3 SWOT (Strength, Weakness, Opportunity and Threats) analysis 4 Strategic recommendations 7 8 Conclusion 8 References 9 Introduction Established in 1945, Tata Motors is one of the leading vehicle manufacturers of India with consolidated revenue of $32.5 billion in the financial year 2011-2012. The company is a leader in passenger and commercial…
FIAT-CHRYSLER MERGER/ACQUISITION STRATEGIC ANALYSIS
Unfortunately, this has not always happened and the result has been struggling companies. For these companies the only solution is a complete overhaul or joining forces with a better placed company. The latter often comprise business acquisitions, or alliances. This study focuses on the former, with a specific look at Fiat’s acquisition of Chrysler. The basic goal is to strategically analyze the…
Executive Summary to the Board of Directors of Chrysler-Fiat Auto Alliance to adopt and implement for Market Proposal in France
This study deals in framing market entry strategy for Chrysler-Fiat Auto Alliance who are looking for entering into new market. Recommendation The company should properly survey the market of France and find the potential company with whom the joint venture can be done. The company should also remember the key issues like technology exchange and product development while writing the agreement. The…
consumer behavior
There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance…