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Fiat 500 Diesel - Essay Example

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College
Essay
Marketing
Pages 12 (3012 words)

Summary

Name: Topic: Fiat 500 by Diesel Professor: Course: Date FIAT 500 BY DIESEL Fiat is a multinational car manufacturer corporation that operates in 61 countries employing over 223000 people in charged with a mission of manufacturing both commercial and non-commercial automobiles…

Extract of sample
Fiat 500 Diesel

According to their press release 2010, the car is special and has been designed using blue-sky technology added on to its features as illustrated in the Table1.In this model, consumers derive performance, status and approval due to its stylish trend, special features in the interior design, spacious boot at the rear which can accommodate bulky loads and a new sophisticated engine that is powerful and can race more kilometers without a stop-over. The car is small, economical in fuel consumption which implies that it is cost saving which places the consumer at a better purchasing power. It is also fun to drive, the car having being made mainly for youth city dwellers that are affluent and who need better fashionable designs. The product has a wide variety of attributes, like for instance, new midnight indigo blue colour; a set of aggressive 16 inch alloys wheels; imitation air intake integrated into the rear hatch opposite one of the most famous logos of Italian fashion; the yellow brake clippers for the 1.4 liter version making 100 HP and quite a few satin chrome painted features, including the moldings which evoke the atmosphere of diesel fashion world. The new special model offers a wide variety of additional products, mainly consumers, known as Fiat 500 Accessories that consists of graphics and badges for consumers to choose from. ...
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