UK on-line advertising - Essay Example

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UK on-line advertising

Being at the so called “digital age”,people tend to go online whenever possible whether to chat,buy products or services,or even finding a job.When you go over the internet, you will see a lot of advertisement regarding various products being posted. Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising. It is the current trend in the world of advertising to go over the internet and post ads. But is it really worth spending posting in an online advertisement? What is the level of reliability that consumers who are taking risk that they would not be scammed in availing products or services in an online advertisement? In countries like the United Kingdom, online advertising has a potential market. According to the statistics done by the UK government, between 2001/02 and 2006 the proportion of adults in Great Britain who had used the Internet in the last three months increased by one-quarter, from 48 per cent to 60 per cent wherein, 59 per cent of the 16 years old and over go online almost every day and 4 per cent go online less than once a month. Internet usage is more common among the young people, wherein 84 per cent of people age 16 – 24 go online compare to older people, wherein 54 per cent are 55 – 64 and 15 per cent are 65 and over. ...Show more

Summary

Being at the so called “digital age”,people tend to go online whenever possible whether to chat,buy products or services,or even finding a job.When you go over the internet, you will see a lot of advertisement regarding various products being posted…
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