StudentShare solutions
Triangle menu

UK on-line advertising - Essay Example

Nobody downloaded yet

Extract of sample
UK on-line advertising

Being at the so called “digital age”,people tend to go online whenever possible whether to chat,buy products or services,or even finding a job.When you go over the internet, you will see a lot of advertisement regarding various products being posted. Even job orders are being posted online by various companies. While other advertisers tend to spend millions of dollars on television networks, newspapers or magazines, and radio advertisement, there are some advertisers that would rather invest their money with online advertising. It is the current trend in the world of advertising to go over the internet and post ads. But is it really worth spending posting in an online advertisement? What is the level of reliability that consumers who are taking risk that they would not be scammed in availing products or services in an online advertisement? In countries like the United Kingdom, online advertising has a potential market. According to the statistics done by the UK government, between 2001/02 and 2006 the proportion of adults in Great Britain who had used the Internet in the last three months increased by one-quarter, from 48 per cent to 60 per cent wherein, 59 per cent of the 16 years old and over go online almost every day and 4 per cent go online less than once a month. Internet usage is more common among the young people, wherein 84 per cent of people age 16 – 24 go online compare to older people, wherein 54 per cent are 55 – 64 and 15 per cent are 65 and over. ...
bility to businesses to customers is easier compare on television and radio wherein, customers can easily interact via internet to the ads posted by advertisers. On the other hand, advertisers can easily access positive or negative customer feedbacks, monitor the customer needs, and communicate faster but cheaper to customers via internet through the websites. Websites have become an essential means to communicate with customers. In 2005, 70 per cent of the businesses online have a website while the proportion of businesses that sold via internet was doubled between 2002 and 2005, from 7 to 15 per cent. In 2005, the sales value over the Internet was ?103 Tan 3 Billion. This accounted for 34 per cent of sales across all kinds of ICT by non-financial sector businesses. The usual Internet activity by nine out of ten or 91 per cent of young internet users was sending or receiving emails. Other activities included were: finding information about goods or services which is 77 per cent, downloading software which is 55 per cent, and reading or downloading online news or magazines which is 54 per cent. Meanwhile, seven out of ten or 70 per cent young internet users stated that they had purchased goods or services online.  The increasing demands and internet usage had made advertisers in UK believed that online advertising is important and that has great opportunity. They have seen some potential in doing so because the online become a direct response medium wherein the marketing budgets being stretched to their very limits, and the online has proved its worth. Another is the growth of new display format wherein the internet has become an entertainment medium because of its interactive multimedia content. There is also the booming of e-commerce wherein people shopping choice ...Show more

Summary

Being at the so called “digital age”,people tend to go online whenever possible whether to chat,buy products or services,or even finding a job.When you go over the internet, you will see a lot of advertisement regarding various products being posted…
Author : devanbode
UK on-line advertising essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"UK on-line advertising"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The influence of advertising on consumer behaviour
One of the major roles of a business or a company is to promote its products. They do this by advertising to prospective consumers so that the consumers can ultimately purchase their products. In order to attain this goal and to win the confidence of consumers, advertisements have to influence the consumers’ behaviours.
14 pages (3500 words) Essay
Advertising campaign of an existing product/service on your choice
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
6 pages (1500 words) Essay
False and Puffery Advertising
Advertising has been part of communication as a means to convey and receive accurate information about a certain product or services. This information is usually channeled through a commercial communication carrier such as newspapers, magazines, television, radio, posters, billboards, etc.
8 pages (2000 words) Essay
Impact of Advertising on Tweens
Bergler (1999)comments that bans are ineffective as ads only influence market share. Another idea regarding bans is that they could be circumvented by other forms of advertising. (Moore & Lutz, 2000). Older/ younger differ in comprehension of ad intent. The opponents of advertising claim that ads make children materialistic, it stifles creativity fosters conflict between parents and their children, develops cynical attitudes.
5 pages (1250 words) Essay
Advertising theory
As we all know, UK has become one of the most attractive markets in the world and advertising has become one of its fastest-growing industries. To answer these managerial questions, international advertisers need to understand how British consumers respond to different advertising strategies, including sex appeal strategies.
5 pages (1250 words) Essay
Media advertising influence on the childhood obesity in UK
The author provides a clearer grasp of the causes of obesity and the extent to which the problem has degenerated to guide future activities designed to mitigate the prevalence of obesity. The UK was made the focus of the study because of increasing concern that obesity has reached unwieldy proportions in this country, especially among children.
41 pages (10250 words) Essay
PEST Analysis on UK Fixed Line Telecommunication industry
Unlike all other recent entrants in the UK telecommunications industry, BT is restricted by a range of regulations that were aimed at fostering competition. Now that this market has already witnessed years of competition, regulations that
4 pages (1000 words) Essay
UK On-Line Advertising: Is It Worth Spending
When you go over the internet, you will see a lot of advertisement regarding various products and services being posted. This essay researches and demonstrates accurate statistics on various topics surrounding online advertisement market in UK, such as pricing statistics, audiences and rates of accessing the internet.
5 pages (1250 words) Essay
Advertising campaign of an existing product/service on your choice
ations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992). This marketing plan entails the advertising campaign for a fashion event management company
9 pages (2250 words) Essay
The impact of culture differences on advertising
For this reason, present-day advertising strategies are designed after consideration of cultural differences and the requirements of the local markets in which the products will be advertised. This study examines how cultural differences
28 pages (7000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment