Marketing Strategy: Business Organisation - Assignment Example

Only on StudentShare

Extract of sample
Marketing Strategy: Business Organisation

From Drucker’s insights, marketing as an organisational function turned the focus of the business towards the customer who determines what the business is. It is the customer who perceives value in a product or a service for which he or she is willing to pay. It is the customer who demands the product or service and how much of it the business must produce.Meeting customer needs, therefore, becomes the main challenge to the business. What does the customer want? How many? How much is he or she willing to pay for it? It is easy to think that as long as the business provides what the customer wants, the business will survive. First, depending on the product or service, the size of the market may be too big for one company to satisfy. Take, for a simple example, the market for cheap foodstuffs and groceries in the U.K., with 60 million people spread out over 240,000 square kilometres (CIA, 2006), where giant retailer Tesco plc reigns supreme over other corporations like Asda, Sainsbury, Safeway, Boots, Marks & Spencer, and others, supplying practically the same items with only minor differences in prices. Knowing how to attract customers to do their shopping and keep their loyalty is but one of the marketing challenges these companies face, exerting relentless pressures to innovate products and services. This is why UK retailers like Tesco and Sainsbury are now offering not only food and non-food items but also give customers banking facilities like home loans and deposit accounts. ...Show more

Summary

The goal of the following assignment is to define the organization of the marketing strategy in business. Therefore, the writer of this paper would conduct an analysis of the marketing field in order to determine the factors of influence when forming the marketing strategy…
Author : aleenhowell
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Strategy: Business Organisation"
with a personal 20% discount.
Grab the best paper

Related Essays

Significance of Structure and the Role of Marketing in Organisation
The study suggests the adoption of the internal marketing through which the company is capable of fostering the overall organisation. The paper will assist the organisation with proper organisational structure and thus will suggest ways through which it will be capable of maintaining the competitive position in the market.
14 pages (3500 words) Assignment
Marketing strategy and activities of an organisation
This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.
18 pages (4500 words) Assignment
Burger King Inc Organisation Strategy
Burger King Inc Organisation Strategy Name Institution \ Burger King Inc Organisation Strategy Executive Summary The contemporary intricate and systematic changes in global and local markets have compelled modern profit making entities to focus their attention in instituting and transforming their operation and management strategies.
14 pages (3500 words) Research Paper
A marketing strategy for the development of (insert the name of the company or organisation you have chosen )
Executive Summary United Biscuit is the pioneer bakery company of UK and Europe. Currently, it is operating in UK and European market with its 15 famous brands. The UK bakery industry has become too competitive due to large number of giant bakery companies like Kellogg's, Northern Foods, Northern Foods, Nestle etc who also provide various ranges and tastes of biscuits, cookies and other sweet or savoury products.
15 pages (3750 words) Essay
Business Strategy
It therefore represents the best attempt that the management can make at de?ning and securing the future of that business” (Oxford University Press, n.d., p.1). Each of the businesses should have their own business strategies to survive the competition and compete over its competitors.
12 pages (3000 words) Essay
Marketing Strategy
When the demand is created, the hotel now needs to handle this demand as well as its capability to deliver to customer satisfaction (Kim and Oh, 2004:65-71). This paper covers the marketing strategies that the hotel can put into place to gain a competitive edge and attract a sustainable market while offering and delivering services to the customer expectation and satisfaction.
7 pages (1750 words) Essay
Business Organisation
The business organisation is primarily involved in the design, manufacture, wholesale and retail of menswear, womenwear, and childrenswear and related accessories which includes skinwear, fragrances, eyewear, and watches. With its quest to become a global brand, UK has widened its scope to take advantage of the opportunities abroad.
12 pages (3000 words) Assignment
Business organisation
According to Parto & Saeed (2008) it is wrong to assume that big hierarchies and market structures block innovation and has associated three forms of capitalism with specific countries like the United
10 pages (2500 words) Essay
Marketing strategy
ent’s current cost-cutting priorities, there is a danger that the university could find itself short of funds to enable business as usual to continue. This new venture provides a new way to provide courses to those wishing to learn, initially focusing on small business
9 pages (2250 words) Assignment
Business Strategy
The study has evaluated the internal key driving forces of the organisation through the analysis of VRIO as well as McKinsey’s 7s framework. The evaluation of driving forces of external market and the competitors’ analysis of new location has also
8 pages (2000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT