Marketing Strategy: Business Organisation - Assignment Example

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Marketing Strategy: Business Organisation

From Drucker’s insights, marketing as an organisational function turned the focus of the business towards the customer who determines what the business is. It is the customer who perceives value in a product or a service for which he or she is willing to pay. It is the customer who demands the product or service and how much of it the business must produce.Meeting customer needs, therefore, becomes the main challenge to the business. What does the customer want? How many? How much is he or she willing to pay for it? It is easy to think that as long as the business provides what the customer wants, the business will survive. First, depending on the product or service, the size of the market may be too big for one company to satisfy. Take, for a simple example, the market for cheap foodstuffs and groceries in the U.K., with 60 million people spread out over 240,000 square kilometres (CIA, 2006), where giant retailer Tesco plc reigns supreme over other corporations like Asda, Sainsbury, Safeway, Boots, Marks & Spencer, and others, supplying practically the same items with only minor differences in prices. Knowing how to attract customers to do their shopping and keep their loyalty is but one of the marketing challenges these companies face, exerting relentless pressures to innovate products and services. This is why UK retailers like Tesco and Sainsbury are now offering not only food and non-food items but also give customers banking facilities like home loans and deposit accounts. ...Show more


The goal of the following assignment is to define the organization of the marketing strategy in business. Therefore, the writer of this paper would conduct an analysis of the marketing field in order to determine the factors of influence when forming the marketing strategy…
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