Consumer Decision Process - Essay Example

Extract of sample
Consumer Decision Process

Consumer decision process is complex and is affected by several factors. In this paper the factors affecting consumer decision process are examined with the help of an actual purchase situation of a vacation and well supplanted with theoretical support.
Grounding Theory
There is a five step process in the consumer buying process: need recognition, information search, alternative evaluation, purchase decision, and post purchase evaluation. Consumers can go through three types of decision-making. The first is routine decision-making which is used when the purchase is simple, inexpensive, and familiar. Another is called limited decision-making. The consumer uses this type when decision-making involves a moderate search and purchasing effort. The final decision-making process is referred to as extensive and is used when the product is unfamiliar or very significant to consumers. Consumers may search for brand and outlets in combinations (Hawkins et.al, 1983). Most consumers are influenced by various groups in the decision-making buying process. Consumer choices are nested and interlocked across the assorted contexts of daily life (e.g., First and Dholakia 1982; Huffman, Ratneshwar, and Mick 2000).We examine these contexts in following paragraphs.
Demographic Influences
Demographic and economic descriptors of a market are often helpful but insufficient to explain what is purchased by consumers. ...Show more

Summary

Consumer buying behavior essentially refers to the buying behavior of final consumers - generally stated to include all categories individuals & households - who buy goods and services for personal consumption. These final consumers add up to form the consumer market…
Author : keven96
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Decision Process"
with a personal 20% discount.
Grab the best paper

Related Essays

Consumer Decision-Making Process
In today’s fast-paced and technologically driven world, online shopping has turned into a norm. Even though the decision-making process for consumers is more or less the same, online marketers need to re-think their online marketing strategy. This purchasing process progresses in five stages, namely: recognizing needs, searching of information, evaluating alternatives, purchasing decision and post-purchasing behavior.
6 pages (1500 words) Essay
E-shopping and Saudi Consumer Decision
With this speed of internet penetration, the users of the internet have demanded many facilities on the internet. Many businesses have been shifted to the internet for reaching out their consumers. E-shopping facilities that are provided to the Saudi consumes have modified the decision in purchasing behavior.
9 pages (2250 words) Research Proposal
Decision-making process in business
The purchases were made to disguise losses. Paine Webber Inc. analyst Andrew Shore was observing Dunlap's strategy from the time he took over as CEO at Sunbeam. Shore's observation that there were excess sales at unusual quarters aroused suspicion. Financially, Al Dunlap manipulated sales figures for the third quarter.
2 pages (500 words) Essay
Decision making process in business
They are, A due care is a legal obligation imposed on an individual requiring that they exercise a reasonable standard of care while performing any act that could forceebly harm others. But here it is to be remembered that the burden of proof lies upon the claimant/plaintiff that he/she was owed a duty of care by the defendant and their had been breach of that duty.
8 pages (2000 words) Essay
Social factors in Consumer decision making process
This is because a certain product or a service would be consumed by entire family members and whenever a particular service or a product is bought by a family they would consider the needs of all family members (Grewal & Levy, 2011).
2 pages (500 words) Essay
Individual Consumer Decision-Making Process Paper
Marketers are also aware of these stages which they use to drive the buying decisions of customers. They make consumers aware of different alternatives and focus the customer satisfaction level to market their
3 pages (750 words) Essay
Consumer decision making process on muller rice
However, there are other areas where the company operates from, such as in the United Kingdom and Czech Republic. The market in which the company operates in is complex since there are little variations that a person can add to the
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT