Winston's advertising - Term Paper Example

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Winston's advertising

Advertisements involve a number of techniques to attract consumers. Some advertisers focus on a particular age group and design the advertisement on their perception about what the people of that age group would like to see (Haase, 1931 pp 67-80). On the other hand, other advertisers use a different approach to target their customers. They make up a plan to target their customers by dividing them in the gender groups. Some also target the customers using a cultural diversification approach and target people belonging to a particular culture. There is a wide range of techniques which are used to target audience for different products. The common theme of those advertisements is the use of texts and visuals to attract the customers. Designing an advertisement campaign for children would require the marketers to use cartoon characters, colourful pictures and creative art work to attract them, whereas, such an advertisement would fail to grab the attention of professional people to sale machinery or equipments. Hence, the use of symbols, language and illustrations is of immense importance in targeting audience and increasing sales. This paper aims to analyze the advertisement of Winston Cigarette. The advertisement under consideration is published in various magazines like Popular Mechanics, Times Magazines and so on. The advertisement targets the teenagers and males aged between 20 and 30. The symbols, metaphors and textual details are all attractive to the male counterparts of these age ranges. ...
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Summary

Advertisements involve a number of techniques to attract consumers. Some advertisers focus on a particular age group and design the advertisement on their perception about what the people of that age group would like to see (Haase, 1931 pp 67-80)…
Author : lorenaleannon

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