Advertising plan for BMW 3-Series - Essay Example

Only on StudentShare

Extract of sample
Advertising plan for BMW 3-Series

BMW Group, one of the 10 largest automotive companies in the world today, started as a manufacturer of aircraft engines in World War I and began building a reputation for reliability and excellence on that undertaking. Initially known as Bayerische Flugzeug-Werke in 1916,the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years. In 1923, BMW put together its first motor vehicle, a motorcycle, followed by its first car in 1928, a version of Austin 7, which was built and commercially sold under license. There was no stopping the company since then. Today, the Group operates in 150 countries through 26 production-assembly plants, 35 subsidiary markets and 12 R&D networks. Its flagship products consist of three automotive brands - BMW, MINI and Rolls Royce. All three vehicles share the same configuration, which suggest luxury, premium class, top-of-the-line quality. This is precisely the corporate culture that animates BMW, which is expressed in its mission statement: "to be the most successful premium manufacturer in the industry." BMW built a solid reputation on this operational strategy.With this kind of philosophy underpinning all BMW's activities, the company produces nothing but premium-class vehicles, which are limited to exclusive sedans and luxury limousines. The side objectives are to set the industry standards for technology, environmental protection and safety, and providing outstanding customer services in the pre- and after-sale phases. ...Show more

Summary

BMW Group, one of the 10 largest automotive companies in the world today, started as a manufacturer of aircraft engines in World War I and began building a reputation for reliability and excellence on that undertaking. …
Author : ubrakus
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Advertising plan for BMW 3-Series"
with a personal 20% discount.
Grab the best paper

Related Essays

BMW of Leadership and Management
20 pages (5000 words) Essay
BMW X5 Advertising campaign
The luxury car consists of both the practical as well as the conventional luxury cars. The practical luxury cars are characterized for the most part by BMW , Germany , their center of attention is on the customers who are looking for an automobile that will offer them equally the elements of added performance along with a sense of style other than a conventional luxury car .
10 pages (2500 words) Essay
MBA Advertising Plan
The researcher of this essay focuses on the description of advertising plan, which normally encompasses the goals an organization would like to achieve out of its advertising campaign, the ways in which these goals can be accomplished and an evaluation of the success or otherwise of such campaign.
22 pages (5500 words) Essay
BMW Group
Several reasons have attributed towards the limited financial earnings of the group, "ongoing consumer reticence in the main sales markets, the weak state of the used car markets as well as increasing refinancing costs" have significant influence on the earnings of the BMW Group.
7 pages (1750 words) Case Study
BMW Global Competitive Analysis
(BMW Group) The BMW group currently has three brands in the offering after the acquisition of Mini from Rover group in 1994 and the responsibility of exhibiting Rolls Royce in 2003. The BMW brand is known for giving a 'sheer driving pleasure' with the sporty and innovative design and quality.
3 pages (750 words) Essay
Corporate Operations of the BMW Group
The paper goes on to explore popular business research methods and concepts and provides instances where such methods and concepts are applicable in the BMW Group's operations. The research methods and concepts tackled are decision-making, for the BMW Group in general; linear programming as applied to aspects of the manufacturing and production process; statistical sampling for prospective new market development; the queueing theory with respect to issues in customer repairs and maintenance services; and the concept of perfect and imperfect information and its application to issues dealing with the external and internal environment.
13 pages (3250 words) Case Study
BMW and Mercedes-Benz: Marketing Techniques
Marketing, according to the American Marketing Association, can be defined as the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made.
4 pages (1000 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT