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Sales planning and operations - Assignment Example

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Sales planning and operations

In such cases, the exhibition becomes beneficial where the company can test the consumer reaction. However, the exhibition also possesses many disadvantages. For instance, it involves the availability of all the staffs for a particular period and so there is no concentration in other fields. Also, exhibitions are found to be very costly for a company. There is a difference between industrial and consumer divisions. Industrial divisions basically deal with industries whereas consumer divisions deal with various retail outlets. Exhibitions like trade fair, canton fair, conference, as well as exhibitions in overseas can be targeted for a luggage company. The conference programme can be quite effective for a luggage company. The conference held between the company and the customers or distributors could help in taking the sales order and enhancing the demand along with brand loyalty. The exhibition is one of the tools frequently used by companies as their communication strategy. It conveys about the products’ features and advantages of using it. Basically, the exhibition team is managed by an organization among the employees themselves who can conveniently influence the customers and make them understand the product features. Exhibitions would actually be beneficial for the luggage company because customers in today's context require the detailed explanation for the purchase of products like iPads and tablet computers and moreover it would easily influence the customers and solve their queries at once....
The strategies can include channel segmentation and selection of effective channel for the distribution of the product among others (Boone & Kurtz, 2011). Target Marketing is very essential for the introduction of new product in the market. Target market is generally focussed on a specific market where the probability of buying iPads and tablet computers would be more. The term ‘target market’ involves focusing or evaluating various factors like targeting the current customers, analysing the competition, and evaluating the demographic factors. The target market for the luggage company can be people belonging to 18-40 years group. It can also target travellers like leisure traveller, business traveller and adventurous travellers among others (Boone & Kurtz, 2011). The company must evaluate the marketing mix effectively that is to be used for launch or marketing of the new product. The word mix describes the strategies’ combination of price, product, place and promotion of the products. The company can make pricing strategies depending on the ability and need of the customer and also evaluating the price fixed by the competitor. Different promotional activities like sales promotion, advertising and publicity can be useful in enhancing the growth. The strategies for product will help in building the features according to the customer requirement and similarly, strategies for place would help it in evaluating the place where the probability of purchase would be higher. The company has to make proper decisions on the utilization of the right marketing mix at the right place (Boone & Kurtz, 2011). Promotional mix generally specifies all the techniques or ...Show more

Summary

The paper "Sales Planning and Operations in the Luggage Company" presents that sales strategies are adopted by an organization to achieve its marketing objectives. Sales strategies adopted by an organization, especially at the time of introducing new products, depend upon its objectives…
Author : ruby63
Sales planning and operations essay example
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