StudentShare solutions
Triangle menu

Marketing Business Plan for Soy Protein - Assignment Example

Not dowloaded yet

Extract of sample
Marketing Business Plan for Soy Protein

The paper talks about the Soy Protein, a vegetable protein mainly found in Soybeans. This protein acts as a potential substitute to the intake of animal proteins. This leguminous product is free of cholesterol and has low fat content. Further the product is composed of amino acids and different minerals with Vitamin B. it also has good fiber content. In United States the Soy Protein market depicts huge marketing and sales volume. The sales trend measurement for the 2004 period shows that the market grew to around 4.1 billion. This growth trend reflects a 5 percent growth from the previous year. While Soy Proteins is recognized as a healthy diet supplement to animal proteins, some consumers acceptance of Soy Proteins is limited due to its unfavorable taste and and the lack of proper knowledge of the product. Children are found not to favor the intake of Soy Proteins owing to unfavorable tastes. However the women and old age population also fail to intake needed quantities of Soy Proteins owing to unavailability of proper knowledge as to the varities available. In terms of pricing the Soy Protein products help in providing the consumers affordable healthy food items in comparison to animal proteins. The pricing of such food products are conducted based on stability parameters so as to avoid price fluctuations. Distribution parameters in regards to Soy Protein products earns effectiveness owing to the different types of production processes leading to the production of natural and synthetic soy protein in large volumes. ...Show more

Summary

The research takes into consideration the target market, the growing opportunities of the product along with industry and its competitor’s analysis, and an effective marketing mix to acquire a better market share in the US market and earn profits in the current fiscal. …
Author : goyettealverta
Marketing Business Plan for Soy Protein essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Business Plan for Soy Protein"
with a personal 20% discount.
Grab the best paper

Related Essays

Personal training: business plan, sales and marketing, good practice
trepreneurship, this essay will specifically focus upon business type and differentiation as well as marketing plans to generate business for the new start-up. Personal trainers have more than a few options when first starting their business. Firstly, a personal trainer can
4 pages (1000 words) Assignment
Marketing Plan
The product strategy for this organization aims to attain consumer preference for pet therapy. Since consumers cannot be coerced to reveal their preferences, it is important for the marketing team to convince consumers that their services
1 pages (250 words) Assignment
Marketing Plan
As such, even though this particular form of marketing would be beneficial in generating brand recognition and interest, it will ultimately be useless unless there is a working website associated with the content
5 pages (1250 words) Assignment
Marketing Plan
ential for this to take place is greatly reduced; due in part to the fact that high initial startup costs in tandem with a heavy level of initial investment will ultimately decrease the amount of leeway that the firm might otherwise have with respect to setting a low-cost leader
6 pages (1500 words) Assignment
Business Plan - Strategic Phase Marketing
These traits are the points upon which his consulting company is built on. The company’s image is built on professionalism, innovation and creative techniques, and above all else, knowing the client on a personal but professional level.
4 pages (1000 words) Assignment
Marketing plan
and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
1 pages (250 words) Assignment
Soy Whipped Topping Business Plan
The soy products are very much available in Europe and even America. In fact, both the non-fermented as well as the fermented soy products have become an important part of the meals of most individuals in the United States and across the entire Europe
7 pages (1750 words) Assignment
Marketing plan
This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing. This is a great opportunity that
7 pages (1750 words) Assignment
Marketing plan
The objective is to attract all the age groups across the board. The Jefferson library has come up with attractive packages that cater for clients across the board considering their intellectual level. A good example is the fact that the
4 pages (1000 words) Assignment
Marketing plan
The company’s target market is the high, middle, and low class groups of customers. All the groups, irrespective of the income levels, are important to the catering company. The most
1 pages (250 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT