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Marketing Case Study on Music Download Company Spotify - Essay Example

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Marketing Case Study on Music Download Company Spotify

Spotify has a problem with Apple, Apple reveals new regulations regarding app advertising and analytics. This found on the venture beat website. Device Data may not be provided or disclosed to a third party without Apple’s prior written consent" this is huge problem for the value chain for Apple users but a bigger problem for Spotify.
Spotify markets need specific identification and therefore this model will be a negative influence to the music environment.
Spotify is not the only game in town in the internet. They need to find a niche market find a way to work with PayPal users to secure payments for music service and expand and partner with other internet sites so that customers can be redirected back to the Spotify site.
Spotify needs to learn how to use permission marketing which is prevalent in Europe.
Spotify needs to build B2B relationship bonds with other internet vendors. This will increase profits.
Spotify could grow if the market becomes open in the United States, and Canada. Spotify has the e-relationships but has not nailed down the non-commercial relationship necessary to show profits.
Many website used in the development process the material presented that include www.Keynote.co.uk www.Mintel.co.uk. *Spotify has many external issues that must be dealt with. According to technology research firm IDC there were 1.1 billion internet users around the world and 211 million in the U.S. at the end of 2006. Internet advertising revenues is necessary for Spotify to be strong. Revenue in 2006 was $23billion according to the 2008 internet advertising revenue Report found at www.PricewaterhouseCoopers.com. *Spotify needs to reevaluate the competition. As broadband prices fall, ISPs are pursuing new business strategies such as bundling internet access with voice and video services. This is all due to changes in legislative requirement concerning technology sharing, patent rights, information security, future expenses and profitability of the companies operating within the internet industry and they become harder to predict. Long-term strategies regarding the internet and software services industry will remain difficult. History of Spotify A Student by the name of Shaun Fanning developed and launched a software programme designed to allow individuals to let other computer users have a shared access to the filed stored on the computer hard drives. The launch called Napster helped people to find in the files music to download free in an MP3 format at no cost to the user. The problem with the launch is the piracy infringement for the music companies and the music artists. This lead to a huge crack down and produced a legal battle for the site, which eventually shut down. The best thing that came out of this was that now people knew this was a way to download music in an MP3 format. Out of this controversy came the launch in the UK of a firm called Spotify. The launch took place in 2009 and grew rapidly. The problem is that the ...Show more

Summary

The case study about Spotify does offer an in-depth overview of the real problem this firms faces. The competition will be anyone that wishes to start a music site; not just I-tunes and Amazon. The situation of torrent sites will allow individuals to continue to steal music. This means they must segment their place in market…
Author : vincentyost
Marketing Case Study on Music Download Company Spotify essay example
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