Marketing Case Study on Music Download Company Spotify - Essay Example

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Marketing Case Study on Music Download Company Spotify

Spotify has a problem with Apple, Apple reveals new regulations regarding app advertising and analytics. This found on the venture beat website. Device Data may not be provided or disclosed to a third party without Apple’s prior written consent" this is huge problem for the value chain for Apple users but a bigger problem for Spotify.
Spotify markets need specific identification and therefore this model will be a negative influence to the music environment.
Spotify is not the only game in town in the internet. They need to find a niche market find a way to work with PayPal users to secure payments for music service and expand and partner with other internet sites so that customers can be redirected back to the Spotify site.
Spotify needs to learn how to use permission marketing which is prevalent in Europe.
Spotify needs to build B2B relationship bonds with other internet vendors. This will increase profits.
Spotify could grow if the market becomes open in the United States, and Canada. Spotify has the e-relationships but has not nailed down the non-commercial relationship necessary to show profits.
Many website used in the development process the material presented that include www.Keynote.co.uk www.Mintel.co.uk. ...
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Summary

The case study about Spotify does offer an in-depth overview of the real problem this firms faces. The competition will be anyone that wishes to start a music site; not just I-tunes and Amazon. The situation of torrent sites will allow individuals to continue to steal music. This means they must segment their place in market…
Author : vincentyost

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