Got a tricky question? Receive an answer from students like you! Try us!

Valeant Pharmaceuticals International: North America. - Case Study Example

Only on StudentShare
Author : fschroeder

Summary

Valeant Pharmaceuticals based in North America is countering large shifts in its leadership structure which is helping the company to embrace new cultures and new ideologies. The company is found to counter larger pressures owing to its reduction in stock prices in the stock markets of the region…

Extract of sample
Valeant Pharmaceuticals International: North America.

This dwindling position of its stock along with its weak resource base was tempting the company to accept continual losses. However with the shift in ownership structure the company managers are now devising newer strategies to help in gaining an enhanced market and thereby counter a rise in potential revenues. The strategies like acquiring of smaller and weaker firms and also of products have helped the company in extending its product and market portfolio in North America. Further the marketing strategies are also being developed to gain hold of potential consumer and market bases. Creation of value addition through the activities of the company in the social sphere has helped it in enhancing the relationships of the company with the consumer profile. Such enhanced relationship helps the company in gaining effective feedback from the consumer profile and thereby in making subsequent modifications in the products and services rendered. However the firm needs to work to enhance its internal resources for helping in the meeting of the extended requirements (Arnold et al. 246-257). The paper in this regard focuses on conducting a situational analysis on the performance parameters of the company in the North American market. ...
Download paper

Related Essays

International Marketing
We can also view it as “the action of acclimating a firm’s activities to international surroundings.” 1Strategy is the resolve of the fundamental long-standing goals of the business venture, and the embracing of courses of action and allotment of resources essential for carrying out these objectives. It consists of incorporated decisions, proceedings or tactics that will aid to realize goals. Brand strategy is used as a sunshade term to indicate the expansive range of strategic options open to the firm, together with both managerial and purposeful management strategies, product/market…
12 pages (3012 words)
International Marketing
Product and product line The company deals with consumer product goods. Its consumer product ranges from beauty products to household care products. Beauty products includes skincare products-creams, lotions, perfumes; hair care products- hair oil, shampoos, conditioner; Household care products includes packaged food, detergent powder and liquid, dish washer and toilet papers. The company has been investing a good amount of money in innovations and in Research and Development department. The company plans to expand into Central American country because of the growing opportunity and to create…
12 pages (3012 words)
International Marketing
Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is implemented with minimal modifications in both home and all international markets. An advantage of global marketing approach is the economies of scale to production and marketing activities. This standardized…
5 pages (1255 words)
Marketing Plan McDonald's North America
The mascot of the store Ronald McDonalds is a global icon. He has been instrumental in the firm’s ability to achieve the highest market share among kids in the industry. The organization has a huge customer base that allowed the store to serve 64 million customers on a daily basis (Aboutmcdonalds, 2011). The financial performance of the company in 2010 was outstanding. The net income and net margin of the firm in 2010 were $4,946 million and 20.54% respectively. The product variety of the company is excellent. This provides the customers with many eating alternatives to choose from. The…
6 pages (1506 words)
McDonald's North America Marketing Plan
The company currently has a global presence in 118 countries. Mission McDonald’s mission statement is to be their customer’s favorite place to eat (Aboutmcdonalds, 2011). The mission of the company is achieved by offering a wide variety of products at low prices that provide value to the customers. The firm is also able to achieve its mission by offering its customers a McDonald’s location near their homes. McDonald’s is the industry leader in both sales and number of outlets with 2010 sales of $24 billion and over 33,000 stores worldwide (Annual Report: McDonalds, 2010). The employees…
6 pages (1506 words)
Evaluating Fronties North Adventures corporate social responsibility strategy
In addition to this, company has collaborated with Polar bear international to provide some of the best and breathtaking polar beer sightings while ensuring that the ecosystems in which this polar bear live in is not endangered. Frontiers North Adventures most famous adventurous tourist attractions include Northern Lights Viewing, Beluga Whale Watching, and Polar bear Experiences. The company has successfully managed to operate in this tricky field for more than 30 years. The company has been named as one of the top three sustainable tourist operators in Canada because of its Corporate Social…
International Marketing
2.0 The features indicating achievement of global brand status Quelch (1999) provides a benchmark for the seven characteristics of a brand that are prevalent when a business has achieved global brand status. This is inclusive of strength in the home market, having a geographical balance in sales, the ability to address homogenous consumer needs worldwide, maintaining consistent brand positioning, reducing the country-of-origin effect, the specific product category focus of the firm and corporate name. This section of the report examines the extent to which Lenovo maintains appropriate emphasis…
15 pages (3765 words)