The development of a marketing plan for Deloitte Croatia - Essay Example

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The development of a marketing plan for Deloitte Croatia

Deloitte Croatia is entering its 11th year of operation in Croatia. The audit service line is now recognised as the market leader in Croatia. The challenge now is where to go from here! The goal five years ago was to become number one in the local market which has now been achieved. Marketing per se has not been the major success factor in obtaining this achievement, however, as we seek to progress to the next level, the idea that marketing needs to take us to the next level has been recognised. Our success historically has been achieved by having the right people at the right place at the right time. Two years ago, we setup a marketing support function, and it is the belief of partners that we can now “pull away” from our competitors by having a more market orientation and adopting the holistic marketing concept in a more meaningful way. The market is still considered immature from the perspective of clients understanding the value that a global firm such as Deloitte can bring to their businesses. This is clear, as 50% of the market is still serviced by local auditors who are not internationally accredited and who are not able to “bring to the table” global solutions. It is in this area that the partnership believes that there is potential to obtain new and emerging businesses, and small businesses that will qualify for European Union funding for economic development once Croatia enters into the European Union in five years time.[Bamako, Ivan. 2008] ...Show more

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The writer of the following assignment "The development of a marketing plan for Deloitte Croatia " is to form a marketing plan of the Deloitte Croatia Organization. Moreover, the paper will represent an in-depth analysis of the company in order to understand the theme…
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