The development of a marketing plan for Deloitte Audit function - Essay Example

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The development of a marketing plan for Deloitte Audit function

Strategic objectives of Deloitte in the Croatian market for selling Audit Services are presented. The strategies are primarily derived from the three major objectives – Cost Leadership (lower or higher cost compared to competition), Differentiation (uniqueness of Deloitte offerings including premium services), and Focus Strategies (focus of Deloitte on a particular market segment by virtue of combined strengths of cost leadership & differentiation). These strategies shall also present Deloitte’s stand on the pricing compared to competition. The analysis is presented under the headings – Competition Strategy, Pricing against competition, differentiation strategy, and market focus strategy. The marketing strategy of Deloitte in the Croatian market is presented. The marketing strategies are primarily derived from the three major components – Skimming Strategies (premium offerings that will possess higher prices from competition due to differentiation), Market Penetration Strategies (special offers at prices much lower than competition to achieve high market penetration effect) and Comparable Pricing Strategies (prices adequately positioned to match the competition or to meet the established “pricing expectations” of the clients). ...
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Summary

Deloitte Croatia is a partnership that forms part of Deloitte Central Europe. This regional partnership consists of seventeen countries within Central Europe. We are the only regional partnership made up of so many different countries. Most other partnerships consist of their own country, so in many ways we are unique within the Deloitte world. …
Author : pfannerstilleas

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