This essay focuses on discussing of the Camry marketing plan. The Toyota car was developed and launched in 1980 by Toyota group. This product saw enormous growth in the USA market but it was a steep failure in the UK market and therefore was withdrawn in 2004. The product has gone through various redesign and re-engineering processes. Now Toyota needs to develop a marketing plan to launch its one of the best brand Camry again in the UK market. This essay emphasize upon the area of concern for Toyota for its launch and the strategies it can adopt. Toyota has already proved itself in the UK market with brands like Lexus with its many variants, Land Cruiser, Corolla, Celica, Corolla Verso to name a few. It has its own reputation in the market for its fresh designs, quality and dealer satisfactions. Though Japanese cars are one of the top choices of customers in UK today still there are some products which have been extremely successful in one market but have been not done well in the other market. One of such example is Toyota Camry. Performance of Camry was not encouraging in the European market but it was highly successful in USA market. In the essay the researcher analyses the factors which are responsible for it and tries to find out the possible area’s where improvements can lead to the success of the variant in the same market. In conclusion of the essay, the researcher finds this marketing plan succesful and states that every plan need to have effective control system to utilise its resources effectively.
This essay describes a marketing plan, that was created for Toyota Camry product and analyzes why this car saw enormous growth in the USA market but it was a steep failure in the UK market and therefore was withdrawn in 2004. SWOT Analysis and Marketing Objectives were used.
This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
Toyota is currently among the top global brands. In my view, the best approach Toyota can apply in branding a new commodity is through integrated branding. Integrated branding involves setting up a brand team, conducting a brand environmental audit, developing brand environmental tools and finally applying the tools.
strategic choices Bringing total quality by delivering value to customers Toyota motors has decided to focus on customers’ needs and desires, and bringing total quality by delivering value to customers. Toyota is the largest manufacturer in Japan, it believes in providing value to customers that helps the company to increase quality levels and increase long-term sales.
Therefore, the following are some key recommendations for the marketing strategies that Toyota should implement: Focus on the manufacture of Eco-Cars The sales and revenues for Toyota reduced in the financial 2011, compared to 2010 in its major geographic market segment; Japan.
Toyota, a Japanese based company, which is one of the biggest manufacturers of automobiles, had launched a new vehicle range of Yaris. It has its dominance in nearly five continents as it has sold nearly 9 million cars. It is rated as one of the top ten automobile companies in the Fortune 500 list (Toyota, 2013).
It is estimated that China will add 33 Million automobiles during 2008-2010. Passenger car production in China is projected to cross 7 Million Units in 2008. Passenger car stock per 1000 population is likely to increase at a CAGR of 19.8% from 2008 to 2012 in China.
Toyota has diverse portfolio of its vehicle manufacturing expanding from compact cars and luxury cars, SUV up to pick up and other product line. In the last couple of years scenarios of Toyota Motors, they are pursuing aggressively in the market segment
Toyota Motor Corporation is globally recognized particularly due to its quality products as well as their production systems. So far, the company has made progress in the hybrid automobile sector and is currently on its third generation whereas other companies have not
Demographic segmentation involves sub-dividing a market into groups on the basis of demographic variables such as age, sex, family size, education, income, religion, race and nationality. Toyota Aygo model is centered on demographic segmentation. (Young and Aitken, 32).
8 pages (2000 words)Essay
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