Marketing Management: Toyota - Essay Example

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Marketing Management: Toyota

This essay focuses on discussing of the Camry marketing plan. The Toyota car was developed and launched in 1980 by Toyota group. This product saw enormous growth in the USA market but it was a steep failure in the UK market and therefore was withdrawn in 2004. The product has gone through various redesign and re-engineering processes. Now Toyota needs to develop a marketing plan to launch its one of the best brand Camry again in the UK market. This essay emphasize upon the area of concern for Toyota for its launch and the strategies it can adopt. Toyota has already proved itself in the UK market with brands like Lexus with its many variants, Land Cruiser, Corolla, Celica, Corolla Verso to name a few. It has its own reputation in the market for its fresh designs, quality and dealer satisfactions. Though Japanese cars are one of the top choices of customers in UK today still there are some products which have been extremely successful in one market but have been not done well in the other market. One of such example is Toyota Camry. Performance of Camry was not encouraging in the European market but it was highly successful in USA market. In the essay the researcher analyses the factors which are responsible for it and tries to find out the possible area’s where improvements can lead to the success of the variant in the same market. In conclusion of the essay, the researcher finds this marketing plan succesful and states that every plan need to have effective control system to utilise its resources effectively. ...Show more

Summary

This essay describes a marketing plan, that was created for Toyota Camry product and analyzes why this car saw enormous growth in the USA market but it was a steep failure in the UK market and therefore was withdrawn in 2004. SWOT Analysis and Marketing Objectives were used.
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