“Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others” - Philip Kotler Marketing is the economic process by which goods and services are exchanged between the producer and the consumer and their values determined in terms of money prices. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price. Marketing is a key function of management. It brings success to business organization. A business organization performs two key functions producing goods and services and making them available to potential customers for use. An organization business success largely depends on how efficiently the products and services are delivered to customers and how differently do the customers perceive the difference in delivery in comparison to the competitors. This is true of all firms – from large business enterprises to small firms, from multinationals operating in different countries to small firms operating in small markets ...
Cite this document
(“Marketing-A Hotel Perspective Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/marketing/315401-marketing-a-hotel-perspective
(Marketing-A Hotel Perspective Essay Example | Topics and Well Written Essays - 1500 Words)
“Marketing-A Hotel Perspective Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/marketing/315401-marketing-a-hotel-perspective.
Contributing tremendously to the global economy, the hospitality industry is at the root of almost all other industry, considering its widespread scope and application. From travel to lodging, the hospitality industry has a strong impact on the lives of both individuals and businesses on a personal and economical level.
The steep price to be paid for the grand renovation pushes the management, embodied by the Fairmont Hotels and Resorts, to exert more effort in marketing, reduction of overhead expenses and maximizing revenue. This is only possible with the employment of appropriate and effective marketing methods, and the provision of high quality service, maintaining good relations with both internal and external customers and sustaining a good reputation and status in society.
The hotel industry is a very competitive industry, where the visitors have the options of choosing from a wide variety of hotel, motels, etc. each having their own unique selling feature. Each hotel has to prove itself by offering the highest quality of services. The hotel business has become similar to any corporate entity
eographical location of Cyclades Islands (marked in red hue) 12 Figure 4: Arrivals in Greece, Europe, World (1950 - 2000) 14 Figure 5: Percentage arrival growth by decade - Greece, Europe, World (1950-2000) 15 Figure 6: Supply of hotels in the Cyclades (highlighted) 16 List of Tables Table 1: Diversity in the type of hotels among Cyclades Islands 17 Photo Credit Cover page: http://media.lonelyplanet.com/lpi/9455/9455-108/681x454.jpg Chapter 2: Literature Review This chapter reviews literature pertaining to the marketing challenges of the hotel industry in the Cyclades Islands.
This review of the extant body of literature will focus on service recovery. For a comprehensive conceptual explanation on service recovery, the work of Prideaux, Moscardo and Laws (2006) is an excellent resource. It compiled several studies on the subject that are specific to the tourism and hospital industries.
The product-and-service mix is a significant force in corporate growth. Profit performance and market adjustment have as their fulcrum new product development, which has been called the life blood of a company. Corporate profitability indicates that the growth industries have been new-product oriented adopted a product life cycle model.
Margins are also eroded by expensive promotions and unnecessary discounts.
The management should consider diversifying outside the United Kingdom, and should also redefine its business to use the second property in London for catering, conventions, and other high margin activities.
The purpose of this paper is to understand the impact of innovating the hotel’s way of service that will cater each and every type of customers and their choices within the hotel and leisure industry. In addition, the paper also discusses the influence of the creation of new services on both service development and operational strategy.
As such, seaside hotel has undertaken major projects to increase its competitiveness in providing such services; the hotel in planning to engage in a big project which will increase the occupancy of the hotel and open the seaside hotel to huge
on in China is marked by traditional full-service framework which is very strong in offering guest room function but has a weak provision for ancillary facilities. Its target market are the students, commerce travelers and its local populace. Investment in the Chinese economy
40 Pages(10000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Marketing-A Hotel Perspective for FREE!